B2B Outreach & Lead Generation Specialist

This is a remote position.

Business Address: Baltimore, Maryland USA 

Role Overview:

GeaVance is seeking a Virtual Assistant – B2B Outreach & Lead Generation Specialist to support business development through targeted prospect research, B2B outreach, lead generation, and CRM data management.

This is a specialist role rather than a general virtual assistant position. The immediate priority is to build and maintain a consistent outreach pipeline, identify qualified prospects based on defined criteria, conduct organic outreach, and ensure lead information is accurately captured in the CRM.

As the business grows, the role may expand to include additional social media, operations, or project-related responsibilities based on the VA’s skill set and performance.

Scope of Work:

1. B2B Outreach & Lead Generation – Primary Responsibility

• Conduct targeted B2B lead generation based on specific client and business criteria.
  
• Research potential businesses and decision-makers through:
  
• LinkedIn
  
• Manual web/Google searches
  
• Alignable
  
• Business directories, organizations, newsletters, and other relevant industry resources
  
• Identify and qualify prospects according to provided criteria.
  
• Conduct organic LinkedIn outreach and connection-building.
  
• Initiate and maintain professional conversations with prospective clients.
  
• Track outreach activities, responses, and follow-ups.
  
• Follow up with prospects consistently and professionally.
  
• Help build and maintain a healthy prospect pipeline.
  
• Identify additional relevant lead sources and outreach opportunities.
  

2. CRM & Lead Data Management

• Transfer relevant lead and prospect information from existing spreadsheets into HubSpot.
  
• Enter and maintain accurate contact and company information.
  
• Keep lead records organized and up to date.
  
• Record outreach activities, responses, and relevant prospect details.
  
• Assist with establishing an organized CRM workflow as the business develops.
  
• Maintain data accuracy and consistency across spreadsheets and HubSpot.
  

3. Social Media Support – Secondary Priority

As the company’s rebranding and marketing activities progress:

• Assist with basic social media content creation.
  
• Schedule and publish approved content.
  
• Monitor engagement on posts.
  
• Respond to comments and engage with relevant audiences.
  
• Support community engagement and relationship building.
  
• Follow established branding guidelines once available.
  

Note: Social media is a secondary responsibility. The immediate focus of this position is B2B outreach and lead generation.

4. Inbox & Inquiry Support

• Monitor relevant incoming inquiries and messages.
  
• Respond to or follow up on messages when directed.
  
• Assist with responding to prospective clients or contacts who reach out.
  
• Escalate important, sensitive, or sales-related inquiries to the client when appropriate.
  
• This is not intended to be a full inbox-management role.
  

5. Occasional Operations/Project Support – Plus

Operations or project management experience is a strong advantage. There may be occasional opportunities to assist with:

• One-off operational projects
  
• Promotions or campaigns
  
• Process organization
  
• Basic project coordination
  
• Other business-support activities as needed
  
• These responsibilities are not the immediate focus of the position.
  

Growth Potential:

This role is expected to begin with a focused responsibility around outreach and lead generation.

As GeaVance grows, there may be opportunities to:

• Increase weekly hours
  
• Expand into social media support
  
• Take on operations or project-management responsibilities
  
• Transition into a more specialized operations role
  
• Develop into a larger position within the business based on performance and business needs
  
• The goal is to build a team of specialists rather than place all business-support functions under one general VA.
  

Qualifications:

Required

• Previous experience in B2B lead generation, outreach, or prospecting.
  
• Experience with LinkedIn outreach and prospect research.
  
• Strong internet research and information-gathering skills.
  
• Experience working with CRM systems and maintaining lead databases.
  
• Familiarity with HubSpot or the ability to quickly learn it.
  
• Strong written English and professional communication skills.
  
• Excellent attention to detail and data accuracy.
  
• Organized, proactive, and able to consistently follow up with prospects.
  
• Comfortable working independently and following defined prospecting criteria.
  
• Ability to handle repetitive outreach and research tasks while maintaining quality.
  

Preferred / Nice to Have

• Experience with Alignable or similar B2B networking platforms.
  
• Social media content creation and community engagement experience.
  
• Experience setting up or organizing CRM workflows.
  
• Operations or project management experience.
  
• Sales or business development experience.
  
• Experience supporting startups, entrepreneurs, or small businesses.
  

Tools & Platforms, the successful candidate should be comfortable using or learning:

• HubSpot – CRM and lead management
  
• LinkedIn – B2B prospecting and outreach
  
• Alignable – B2B networking and relationship building
  
• Google/Web Search – manual prospect research
  
• Spreadsheets – lead tracking and data management
  
• Email – limited inquiry and prospect communication
  
• Social media platforms – for secondary content and engagement support
  
• Additional tools and resources may be introduced as the outreach and marketing systems are finalized.
  

Ideal Candidate:

The ideal candidate is a B2B outreach and lead-generation specialist, not a generalist VA.

You should be comfortable researching companies and decision-makers, identifying qualified prospects, initiating conversations, following up consistently, and keeping CRM records organized.

The successful candidate should also be adaptable and willing to grow with the business as its marketing, sales, and operational needs develop.

Shifts & Hours:

• Starting commitment: Minimum of 10 hours per week
  
• Schedule: Flexible
  
• Time-zone requirement: Must be able to provide some working-hour overlap with the client's time zone
  
• Hours may potentially increase as the business grows and additional responsibilities are introduced.
  

Target Start Date: As soon as possible, following the completion of the selection and onboarding process.

Compensation:

• USD $6–$8 per hour