The Senior Manager will own the end-to-end account-based marketing program and lead efforts to convert demand into pipeline and revenue. They will partner with GTM teams to optimize conversion flows and execute strategic account-level campaigns.
Serve as a senior subject matter expert to strengthen Zappi's authority in advertising research and creative effectiveness. This involves acting as an external industry advocate and an internal strategic advisor to align product development with customer workflows.
Serve as a senior subject matter expert in advertising effectiveness to drive commercial success and strengthen industry authority. This role involves advising internal teams on product strategy and representing the company externally through thought leadership and industry engagement.
