Underscore Marketing

The contractor will lead the development of marketing analytics dashboards and client-facing reporting deliverables using Power BI. They will act as a liaison between client delivery and engineering teams to translate business needs into technical requirements and measurement frameworks.

Develop and execute SEO and Generative Engine Optimization (GEO) strategies to improve visibility in traditional search engines and AI-driven answer environments. Build AI-powered workflows and agents to scale keyword research, technical audits, and performance reporting.

The Data Analyst connects healthcare data to media to drive actionable insights for pharmaceutical brand and commercial teams. Key duties include performing SQL-based data transformations, defining business metrics, and developing dashboards to communicate findings to stakeholders.

This role involves providing strategic oversight of media performance reporting across pharmaceutical accounts, leading data analysis to uncover trends, and distilling complex datasets into actionable narratives for senior stakeholders and clients. Key support services include media and launch strategy, optimization, scenario planning, and consultative client engagement.