You will implement and optimize mobile marketing campaigns using Braze, focusing on advanced segmentation and personalized lifecycle flows. Additionally, you will collaborate with the data analytics team to analyze campaign performance and drive continuous growth and retention improvements.
You will lead ASO and CRO-driven strategies for global clients while mentoring team members to build robust analytical skills. The role involves managing client projects, developing growth roadmaps, and applying experimentation methodologies to improve app performance.
Manage a portfolio of enterprise-level US clients by overseeing strategy, delivery, and renewals. Act as a strategic consultant to facilitate roadmap development and identify growth opportunities within existing accounts.
You will own the end-to-end strategy, execution, and client relationship for mobile user acquisition accounts. This involves orchestrating cross-functional teams, analyzing performance metrics, and providing strategic recommendations to senior stakeholders.
Manage client accounts and lead ASO projects for diverse mobile applications across global markets. Develop and execute ASO strategies, conduct A/B tests, and report on performance metrics to ensure client success.
