KSHB / KMCI / The EW Scripps Company

The analyst will collect and organize data from multiple sources to create actionable insights and visualizations for Scripps Sports content. They will develop metrics, support advertising sales pitches, and perform competitive analysis to drive profitability and innovation.

Drive awareness and audience growth for streaming channels by securing promotional placements and earned media from FAST and OTT partners. Coordinate high-impact marketing campaigns and maintain relationships with distribution partners to maximize exposure for priority programming.

Monitor and evaluate the performance of paid, earned, social, and influencer media campaigns to maximize ROI and audience engagement. Generate detailed pacing and optimization reports while presenting actionable insights to leadership to drive business growth.