Own and optimize Google and Microsoft Ads end-to-end to drive profitable revenue growth and cost efficiency. Lead the expansion into paid social channels, specifically Meta, while partnering with the Head of Marketing on growth strategy.
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The Head of Marketing will be responsible for designing and executing a high-impact paid acquisition strategy across platforms like Google, Meta, TikTok, and YouTube, with a focus on UGC ads to drive engagement and conversions. This role also involves utilizing analytics tools to track performance, mentoring team members, and collaborating with product and finance teams to align growth goals.