The role involves developing global product positioning, messaging, and go-to-market strategies to drive product adoption and revenue growth. You will act as a cross-functional lead, collaborating with sales, product, and marketing teams to equip them with insights and collateral for strategic initiatives.
Design and execute integrated demand generation campaigns for the AMER and EMEA regions to drive pipeline and revenue. Collaborate with cross-functional teams and leverage AI-enabled workflows to optimize marketing effectiveness and regional market penetration.
Own the end-to-end self-serve growth engine, focusing on trial-to-paid conversion, lifecycle email marketing, and retention. Manage AI agents to produce high-volume marketing campaigns and oversee the website's AI chatbot experience.
Own the full paid and organic acquisition engine, including PPC, paid social, SEO, and CRO to drive demand generation. Implement and manage AI agent-led workflows to automate reporting, prospecting, and campaign ideation.
