Develop and execute Meta app campaign strategies for dating products while managing significant monthly budgets. Analyze performance metrics and collaborate with cross-functional teams to optimize creatives and scale acquisition across new markets.
You will identify growth opportunities within the product and translate them into data-backed hypotheses. Additionally, you will design and analyze A/B tests while providing the team with actionable insights and reporting.
You will lead the Discovery Team to identify user problems, generate bold hypotheses, and validate them through rapid A/B testing. You will also manage a cross-functional team to build experimental features that drive engagement and retention.
The manager will lead a team of up to 15 customer support agents, overseeing performance, quality control, and training initiatives. Additionally, they will manage support schedules, report product bugs, and maintain the internal knowledge base.
Develop product-aligned advertising concepts, write briefs for designers, review creatives, and prepare ads for launch on Meta and other platforms. Research audiences, competitors, social media, and user feedback, then analyze creative performance and recommend improvements.
Develop and execute Meta app campaign strategies for dating products while managing significant monthly budgets. Analyze performance metrics and collaborate with cross-functional teams to optimize creatives and scale campaigns across new markets.
You will own the internal support and moderation platform end-to-end, managing the vision, roadmap, and backlog for helpdesk and moderation tools. You will also collaborate with cross-functional teams to integrate AI and automate workflows to improve cost efficiency and user experience.
You will support consumer and product PR campaigns by securing earned media coverage in top-tier lifestyle, tech, and business outlets. Additionally, you will develop data-driven pitches, maintain media relationships, and create engaging PR content to enhance brand visibility.
You will own end-to-end marketing measurement, including MMP data, predictive LTV modeling, and incrementality testing to drive budget decisions. Additionally, you will build and lead a team of marketing analysts while aligning UA, product, and finance on unit economics.
You will expand into new markets, manage partner relationships, and optimize purchasing volumes for the product. Additionally, you will analyze product metrics, work with anti-fraud systems, and collaborate with monetization and product teams to build internal processes.
