Develop and execute Meta app campaign strategies for dating products while managing significant monthly budgets. Analyze performance metrics, optimize campaigns, and collaborate with cross-functional teams to scale acquisition efforts across various markets.
Develop and test advertising concepts across Meta, AppLovin, and Google Ads, working with web-to-app, web-to-web, and direct-app funnels. Coordinate creative production, create assets using AI tools, analyze performance, scale successful concepts, and improve team workflows.
Develop product-aligned advertising concepts, write briefs for designers, review creatives, and prepare ads for launch on Meta and other platforms. Research audiences, competitors, social media, and user feedback, then analyze creative performance and recommend improvements.
Develop and execute Meta app campaign strategies for dating products while managing significant monthly budgets. Analyze performance metrics and collaborate with cross-functional teams to optimize creatives and scale campaigns across new markets.
You will own the internal support and moderation platform end-to-end, managing the vision, roadmap, and backlog for helpdesk and moderation tools. You will also collaborate with cross-functional teams to integrate AI and automate workflows to improve cost efficiency and user experience.
You will manage and optimize performance marketing campaigns on Meta, focusing on ROAS and LTV metrics. Additionally, you will collaborate with the creative team and implement automation to scale acquisition efforts.
You will support consumer and product PR campaigns by securing earned media coverage in top-tier lifestyle, tech, and business outlets. Additionally, you will develop data-driven pitches, maintain media relationships, and create engaging PR content to enhance brand visibility.
You will manage relationships with external partners, monitor email metrics, and drive technical integrations to optimize product retention and revenue. Additionally, you will analyze data to generate growth hypotheses and coordinate with developers to ship new features.
You will own end-to-end marketing measurement, including MMP data, predictive LTV modeling, and incrementality testing to drive budget decisions. Additionally, you will build and lead a team of marketing analysts while aligning UA, product, and finance on unit economics.
You will expand into new markets, manage partner relationships, and optimize purchasing volumes for the product. Additionally, you will analyze product metrics, work with anti-fraud systems, and collaborate with monetization and product teams to build internal processes.
