Strategic Social Media & Content Marketing Virtual Assistant

This is a remote position.

Business Location: Morocco  

About the Client

A project management professional, PMI Authorized Training Partner (ATP) and trainer specializing in project, program and portfolio management, professional certifications, leadership and organizational development.

Through his professional brand and business, he shares industry knowledge, delivers professional training and supports individuals seeking to advance their project management careers and obtain internationally recognized certifications.

His professional areas of expertise include PMP, PgMP, PfMP, PMI-ACP, PMI-RMP, PMI-PBA, PMI-CP and PMO-related certifications, as well as project management, agile practices, strategic leadership and professional development.

He is looking for a strategic and experienced social media professional who can strengthen his online presence, improve his communication with his target audience and support business growth through effective content marketing.

Position Overview

We are looking for a highly capable, strategic and creative Social Media & Content Marketing Virtual Assistant to manage and execute social media content initiatives across LinkedIn, Instagram and YouTube.

This role goes beyond routine social media management. The ideal candidate should be able to understand business objectives, recommend effective communication strategies, develop content plans and independently execute content initiatives that align with the client's target audience and business goals.

The VA will be responsible for both the planning and execution of social media activities, including content strategy, content creation, video editing, scheduling and performance monitoring.

The primary objective is to establish a consistent and professional digital presence, strengthen personal and business brand authority, attract the right audience and contribute to lead generation and revenue growth.

Key Responsibilities

A. Social Media Strategy and Planning

• Develop and recommend a strategic social media content plan aligned with the client's business objectives.
  
• Understand the client's services, target market, professional expertise and business priorities.
  
• Create structured weekly and monthly content calendars.
  
• Recommend what content should be published, on which platform and at what time.
  
• Establish suitable content themes, formats, messaging and communication approaches.
  
• Suggest strategic ways to communicate with prospective customers and engage the target audience.
  
• Identify content opportunities based on industry developments, relevant trends, audience interests and business priorities.
  
• Recommend improvements to the client's existing social media presence.
  
• Ensure that content is purposeful, consistent and aligned with the overall marketing direction.
  

B. Content Creation and Development

• Develop engaging, informative and professionally written social media content.
  
• Transform the client's ideas, knowledge, expertise and discussions into effective marketing content.
  
• Write compelling captions, post descriptions, headlines, hooks and calls to action.
  
• Create educational, informative, promotional and thought-leadership content.
  
• Develop content that communicates the client's expertise in project management, professional certifications, training and consulting.
  
• Repurpose existing materials, ideas and long-form content into multiple social media formats.
  
• Create platform-appropriate content for LinkedIn, Instagram and YouTube.
  
• Maintain consistency in brand messaging, tone of voice and visual presentation.
  
• Proactively suggest new content ideas and communication approaches.
  

C. LinkedIn Management

• Plan and develop professional LinkedIn content.
  
• Create thought-leadership posts related to project management, leadership, professional certifications and industry insights.
  
• Develop educational content that demonstrates the client's professional expertise.
  
• Create content that highlights training programs, certification preparation, success stories and professional achievements.
  
• Recommend appropriate content formats, including text posts, graphics, carousels and videos.
  
• Optimize content for audience relevance, visibility and engagement.
  
• Support the client's positioning as a credible professional and industry authority.
  
• Incorporate suitable calls to action to encourage inquiries and potential business opportunities.
  

D. Instagram Content Management

• Develop content suitable for Instagram's audience and content formats.
  
• Create engaging graphics, carousels, short-form videos and other relevant visual content.
  
• Adapt educational and promotional materials into visually appealing content.
  
• Recommend suitable Instagram content themes and publishing schedules.
  
• Repurpose existing content from LinkedIn and YouTube where appropriate.
  
• Ensure that visual content is consistent with the client's professional brand.
  

E. YouTube Content and Video Editing

• Assist in planning and developing YouTube content.
  
• Edit video materials into professional and engaging videos.
  
• Prepare and optimize video content for the appropriate YouTube formats.
  
• Create short-form video clips from longer recordings when suitable.
  
• Add captions, subtitles, transitions, graphics and other relevant visual elements.
  
• Ensure videos have clear introductions, logical structure and appropriate endings.
  
• Create engaging titles, descriptions and other supporting content.
  
• Recommend ways to repurpose long-form videos into short-form content for Instagram and other social media platforms.
  
• Maintain consistency in video quality, presentation and branding.
  

The exact balance between long-form and short-form video production will be established with the client.

F. Content Scheduling and Publishing

• Manage the content publishing schedule across LinkedIn, Instagram and YouTube.
  
• Schedule and publish approved content according to the established content calendar.
  
• Ensure that content is distributed appropriately across the different platforms.
  
• Coordinate content deadlines and publishing priorities.
  
• Maintain an organized record of published and upcoming content.
  
• Ensure that all content is properly formatted before publication.
  

G. Marketing Communication and Business Growth Support

• Ensure that social media content is aligned with the client's business objectives.
  
• Recommend content approaches that can attract prospective students, professionals, organizations and potential training or consulting clients.
  
• Develop appropriate calls to action that encourage inquiries and conversions.
  
• Identify opportunities to turn educational content and audience interest into potential business leads.
  
• Suggest ways to communicate the value of the client's services and training programs.
  
• Support the client's broader objective of generating more business opportunities and income through digital channels.
  
• Recommend improvements to content positioning and communication based on audience response and performance.
  

H. Content Performance Monitoring and Reporting

• Monitor the performance of published content.
  
• Track relevant metrics such as reach, impressions, views, engagement, audience growth, clicks and inquiries.
  
• Identify which topics and formats generate the strongest audience response.
  
• Provide regular performance updates and recommendations.
  
• Suggest adjustments to the content strategy based on observed results.
  
• Focus on meaningful business outcomes rather than simply increasing the number of posts.
  

Required Qualifications and Skills

The ideal candidate should possess the following:

Social Media and Marketing Expertise

• Proven experience in social media management and digital content marketing.
  
• Strong understanding of LinkedIn, Instagram and YouTube.
  
• Experience developing and implementing social media strategies.
  
• Ability to plan and execute content calendars independently.
  
• Understanding of audience targeting, content positioning and digital engagement.
  
• Knowledge of content marketing principles and lead-generation strategies.
  
• Ability to recommend practical strategies that support business growth.
  

Content Creation and Copywriting

• Excellent written English communication skills.
  
• Strong copywriting, storytelling and content development abilities.
  
• Ability to create clear, engaging and professional content.
  
• Experience writing educational, promotional and thought-leadership content.
  
• Ability to adapt messaging to different social media platforms.
  
• Ability to understand technical or professional subject matter and communicate it in an accessible way.
  

Graphic Design and Video Editing

• Experience creating professional social media graphics and visual content.
  
• Proficiency in video editing for social media and YouTube.
  
• Ability to edit both short-form and, preferably, long-form video content.
  
• Understanding of video pacing, captions, transitions and visual storytelling.
  
• Ability to repurpose existing content into different formats.
  

Strategic and Analytical Skills

• Strong strategic thinking and planning abilities.
  
• Ability to understand business objectives and translate them into content initiatives.
  
• Analytical mindset and familiarity with social media performance metrics.
  
• Ability to identify opportunities for improving content performance.
  
• Proactive approach to proposing new ideas and solutions.
  

Preferred Tools and Software

The client has indicated that tools can be shared and agreed upon during onboarding. No specific software has been made mandatory at this stage.

Candidates with experience using the following tools will be preferred:

Social Media Management

• Meta Business Suite
  
• LinkedIn
  
• YouTube Studio
  
• Other social media scheduling and publishing platforms
  

Graphic Design and Content Creation

• Canva
  
• Adobe Photoshop
  
• Adobe Illustrator
  

Video Editing

• CapCut
  
• Adobe Premiere Pro
  
• Other professional video editing software
  

Planning and Collaboration

• Google Workspace
  
• Microsoft Office
  
• Trello, Asana or similar project management tools
  

Communication

• Email
  
• WhatsApp
  
• Other mutually agreed communication platforms
  

The client is open to using tools that are already available within the business or can be shared with the VA.

Personal Attributes and Working Style

The successful candidate should be:

• Strategic and knowledgeable in social media marketing.
  
• Collaborative and comfortable discussing ideas with the client.
  
• Proactive in suggesting content strategies and improvements.
  
• Creative and capable of developing engaging communication approaches.
  
• Independent and confident in planning and executing assigned initiatives.
  
• Organized and capable of managing a content calendar and deadlines.
  
• Detail-oriented, particularly in content quality and brand consistency.
  
• Adaptable and open to feedback.
  
• A strong English communicator, both written and verbal.
  
• Results-oriented, with an understanding that content should contribute to business objectives.
  

The client is particularly interested in someone who can bring professional expertise and recommendations rather than simply waiting for instructions.

Working Arrangement

• Part-time engagement.
  
• Approximately 3 hours per day.
  
• 15 hours per week.
  
• Flexible working schedule.
  
• No strict requirement to work within the client's exact time zone, provided that communication, coordination and agreed deadlines are maintained.
  
• Remote working arrangement.
  
• Communication through email, WhatsApp or other mutually agreed platforms.
  

Key Performance Indicators (KPIs)

Specific KPIs will be established collaboratively between the client and the selected VA after onboarding.

Potential performance indicators include:

• Development and maintenance of a consistent content calendar.
  
• Timely preparation, scheduling and publication of content.
  
• Quality and relevance of content produced.
  
• Consistency of brand messaging across platforms.
  
• Growth in audience reach and relevant followers.
  
• Improvement in engagement and video performance.
  
• Number of meaningful inquiries and potential leads generated through social media.
  
• Contribution of social media activities to business opportunities and conversions.
  
• Quality of reporting and strategic recommendations.
  

Performance should be assessed based on both execution quality and contribution to business objectives.

What Success Looks Like

The ideal VA will become a reliable marketing partner who can:

• Understand the client's business and professional positioning.
  
• Recommend what content should be created and why.
  
• Develop an effective communication and publishing strategy.
  
• Take ownership of content planning and execution.
  
• Produce professional, engaging and valuable content.
  
• Manage the client's social media content across multiple platforms.
  
• Help strengthen the client's professional authority and online visibility.
  
• Identify opportunities to attract prospective customers and generate business.
  
• Continuously recommend improvements based on performance.
  

The ultimate goal is to help the client build a stronger digital presence and turn social media communication into meaningful business opportunities and revenue growth.