Senior Product Marketing Operations Manager

 Posted 3 days ago
  
 Canada
  
10+ years experience
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AI Summary

The Senior Product Marketing Operations Manager will build and optimize the operating model for product marketing, including roadmap visibility, launch governance, and cross-functional planning. They will establish scalable systems for messaging, content lifecycles, and reporting to ensure clarity and accountability across the organization.

Role Description

Dropbox is bringing together Product Marketing across a multi-product portfolio and strengthening the foundations that connect product strategy to market execution. As Senior Manager, Product Marketing Operations, you will be a senior individual contributor who builds and runs the operating systems that help Product Marketing work with greater clarity, consistency, and impact

Your initial mandate will span four connected areas: the lifecycle for foundational messaging and positioning assets; portfolio and roadmap visibility; PMM-side launch strategy and governance; and the planning rhythms and cross-functional interlocks that connect PMM with Solutions Marketing, Integrated Marketing, Product, Communications, Sales, Customer Success, Enablement, and program management partners - clarify decision rights and handoffs; surface dependencies, risks, and tradeoffs; and establish reusable standards, templates, and operating cadences that strengthen focus and accountability. Over time, you will create a foundation that allows PMM Operations to scale as the organization’s needs evolve

This role offers broad visibility across Dropbox’s product and go-to-market priorities and the opportunity to shape how a growing PMM organization operates at a strategic level. Your impact will be reflected not only in stronger processes, but in whether PMM is engaged at the right decision points, cross-functional teams are aligned on the priorities and tradeoffs that matter, and the organization can move from strategy to market with greater clarity and accountability.

Responsibilities

  • Build, operate, and continuously improve the Product Marketing operating model across team planning, portfolio and roadmap visibility, foundational content systems, launch governance, and cross-functional accountability.
  • Establish the lifecycle for messaging, positioning, and related PMM foundations, including templates, inventories, accountable owners, review and sign-off, refresh cadences, quality standards, and a discoverable source of truth. Product Marketers retain ownership of strategic substance and accuracy.
  • Create and maintain a consolidated product roadmap that connects product direction to customer-facing roadmap inputs, release and launch planning, campaign and communications needs, sales and channel enablement, and other downstream go-to-market dependencies.
  • Own the PMM-side launch strategy and governance system, including intake, launch classification and tiering recommendations, required strategic inputs, PMM readiness criteria, decision forums, escalation paths, handoff to marketing partners, and post-launch learning.
  • Partner with PMM, Solutions Marketing, Integrated Marketing, Product, Communications, Sales, Customer Success, Enablement, and program-management teams to codify roles, decision rights, required inputs, and handoffs, then steward adoption and surface gaps or exceptions for leadership resolution.
  • Build scalable templates, reporting, knowledge systems, and responsible AI- or automation-enabled workflows; establish measures of adoption and effectiveness; and simplify or retire processes that do not create sufficient value.

Requirements

  • 10+ years of experience in product marketing, product marketing operations, marketing operations, product operations, go-to-market operations, or a closely related discipline, including ownership of complex cross-functional programs in a technology or digital-product environment
  • Demonstrated experience designing and leading launch or commercialization operating models across multiple products, teams, or audiences, including tiering, readiness, milestones, dependencies, risk management, and post-launch learning
  • Working knowledge of Product Marketing fundamentals, including positioning, messaging, audiences, go-to-market planning, launch strategy, and the lifecycle of customer- and seller-facing assets; sufficient judgment to distinguish a workflow gap from an unresolved strategy or quality issue
  • Track record of influencing senior stakeholders without direct authority, clarifying decision rights, resolving competing priorities, and sustaining behavior or process change across functions
  • Experience building a new operating capability or materially redesigning an existing one, with the judgment to identify a small number of high-priority changes and the ability to execute them hands-on
  • Excellent written and verbal communication skills, with experience synthesizing complex inputs into concise recommendations, decision materials, operating plans, and executive updates
  • Experience using data, retrospectives, and responsible AI or automation practices to improve recurring workflows, with clear human review, risk awareness, and accountability for final decisions

Preferred Qualifications

  • Experience building or materially redesigning a Product Marketing, Marketing, Product, or GTM operating capability from an early stage or following an organizational integration.
  • Experience in a multi-product, multi-audience, product-led and/or sales-assisted SaaS business.
  • Experience establishing messaging and positioning governance, content lifecycle management, knowledge-management systems, or reusable product and solution playbooks.
  • Experience supporting complex launches, migrations, deprecations, packaging or pricing changes, APIs, or other customer-impacting product transitions.

Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

  • Awareness: Understand yourself and others.
  • Judgment: Evaluate information and make decisions in complex situations.
  • Adaptability: Learn, adjust, and stay effective through change.
  • Connection: Communicate, collaborate, and build trust.

To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.

Compensation

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