Senior Product Marketing Manager, Clinical & Pharmacy Platform

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Senior Product Marketing Manager, Clinical & Pharmacy Platform to lead product positioning, messaging, and go-to-market strategy for the clinical and pharmacy capabilities within Bask Health's software platform.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Senior Product Marketing Manager, you'll help customers understand how Bask Health supports the operational workflows required to run a telehealth business.

You'll work closely with product managers, engineers, pharmacy operations teams, customer success, sales, and company leadership to communicate complex platform capabilities in a way that is clear, accurate, and commercially relevant.

This role requires someone who can understand technical product functionality, ask detailed questions, and explain how software supports real operational processes.

You'll develop positioning and messaging for capabilities related to patient intake, clinical workflows, electronic medical records, provider review processes, pharmacy integrations, prescription routing, fulfillment visibility, and related platform functionality.

You'll help prospective customers understand how these capabilities work together within Bask Health's broader telehealth infrastructure.

You'll also support the positioning of new features and improvements across clinical and pharmacy workflows.

A major part of this role will involve translating operational complexity into understandable product benefits without oversimplifying important technical or healthcare-related details.

You'll conduct customer and market research to understand how healthcare businesses evaluate software infrastructure, which operational challenges influence purchasing decisions, and what customers need to know before adopting a platform.

You'll collaborate with internal subject matter experts to validate technical explanations and ensure product messaging accurately reflects supported functionality.

You'll partner with product teams to understand upcoming releases, identify the audiences they serve, and develop launch strategies.

You'll create messaging frameworks, product overviews, launch materials, sales enablement resources, and educational content that help customers understand the platform.

You'll also support customer success teams by developing materials that explain new capabilities and encourage successful product adoption.

Because this role operates in healthcare-related environments, accuracy is especially important. You'll need to distinguish software functionality from clinical decision-making and ensure relevant claims receive appropriate internal review.

You'll help build a consistent narrative around how Bask Health connects patient-facing experiences with the operational systems that support clinical and pharmacy workflows.

You'll also research relevant competitors and market alternatives to identify opportunities for stronger differentiation.

You'll evaluate product marketing effectiveness through launch outcomes, customer feedback, adoption trends, and the usefulness of enablement materials.

We're looking for someone who combines strong product marketing judgment with curiosity about healthcare technology, attention to detail, and the ability to work effectively across technical and operational teams.

What You'll Do

• Own product marketing strategy for Bask Health's clinical and pharmacy platform capabilities.
• Develop positioning and messaging for clinical workflow software.
• Create product narratives explaining how Bask supports telehealth operations.
• Translate complex technical workflows into clear customer-facing explanations.
• Develop messaging for patient intake and questionnaire capabilities.
• Support positioning for electronic medical record and clinical workflow features.
• Create materials explaining provider review and administrative workflows.
• Develop messaging for pharmacy integration and prescription-routing capabilities.
• Support product communications related to fulfillment visibility and operational workflows.
• Build and maintain product messaging frameworks and value propositions.
• Lead go-to-market planning for relevant clinical and pharmacy product launches.
• Collaborate with product managers to understand roadmaps and release priorities.
• Work with engineers to understand platform architecture and supported functionality.
• Partner with pharmacy operations stakeholders to understand operational requirements.
• Coordinate with appropriate clinical and compliance reviewers on sensitive product claims.
• Conduct customer research to identify healthcare software purchasing considerations.
• Research competing telehealth infrastructure and healthcare technology platforms.
• Develop competitive positioning and differentiation materials.
• Create product launch briefs, presentations, and feature overviews.
• Build sales enablement materials for technical and operational product conversations.
• Help sales teams explain clinical and pharmacy platform capabilities accurately.
• Develop educational materials that support customer onboarding and adoption.
• Collaborate with customer success teams to identify common product questions.
• Create content that addresses operational objections and implementation concerns.
• Support website and product page messaging for clinical and pharmacy capabilities.
• Establish consistent terminology across product marketing materials.
• Define launch objectives and evaluate product marketing performance.
• Present product marketing strategies, research findings, and recommendations to leadership.

Requirements

• 5+ years of professional product marketing experience, preferably within B2B SaaS, healthcare technology, or another technical software environment.
• Demonstrated experience developing product positioning and messaging.
• Experience leading go-to-market strategies for software products.
• Proven ability to plan and execute cross-functional product launches.
• Strong understanding of B2B SaaS business models and buying processes.
• Ability to understand complex software functionality and explain it clearly.
• Experience translating technical product capabilities into customer benefits.
• Strong written communication, editing, and presentation skills.
• Experience conducting customer, market, and competitive research.
• Ability to develop messaging frameworks and differentiated value propositions.
• Experience creating sales enablement and product education materials.
• Strong collaboration skills with product managers and engineers.
• Experience working with sales and customer success teams.
• Ability to work with subject matter experts to validate product information.
• Strong attention to detail and accuracy in customer-facing communications.
• Ability to understand operational workflows and identify their commercial value.
• Experience managing multiple product marketing initiatives simultaneously.
• Strong project management and organizational skills.
• Ability to develop messaging for different customer audiences.
• Familiarity with product launch measurement and adoption metrics.
• Ability to incorporate customer feedback into positioning and launch strategies.
• Strong analytical and strategic thinking skills.
• Comfortable working in a rapidly evolving software environment.
• Ability to take ownership of projects from research through execution.
• Sound judgment when communicating technical, sensitive, or regulated product capabilities.

Nice to Have

• Product marketing experience in healthcare technology or digital health.
• Familiarity with telehealth platforms and healthcare infrastructure.
• Experience marketing electronic medical record or electronic health record software.
• Understanding of patient intake and clinical workflow systems.
• Familiarity with pharmacy operations and prescription fulfillment workflows.
• Experience positioning healthcare integrations or operational software.
• Understanding of healthcare software procurement and implementation considerations.
• Experience marketing platforms used by healthcare businesses.
• Familiarity with healthcare-related regulatory and compliance considerations.
• Experience working with clinical, pharmacy, or healthcare operations teams.
• Understanding of direct-to-consumer telehealth business models.
• Experience marketing white-label or embedded software platforms.
• Familiarity with API integrations and technical product documentation.
• Experience creating messaging for complex multi-product SaaS platforms.
• Understanding of healthcare workflow automation.
• Experience developing technical sales enablement materials.
• Familiarity with customer onboarding and product adoption initiatives.
• Experience building competitive intelligence for healthcare technology products.
• Familiarity with AI-enabled healthcare software, including appropriate limitations and review requirements.
• Experience developing product marketing processes in a growing technology company.