Senior Technical Product Marketing Manager, AI & Data

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Senior Technical Product Marketing Manager, AI & Data to lead positioning, messaging, and go-to-market strategy for Bask Health's AI-enabled capabilities, data intelligence tools, and technical platform features.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Senior Technical Product Marketing Manager, you'll help customers understand how AI, data intelligence, and automation can support the businesses they operate on Bask Health.

You'll work closely with product managers, software engineers, AI engineers, data stakeholders, sales, customer success, and company leadership to translate technical capabilities into clear customer value.

This role requires someone who is comfortable working with complex software products and can understand how technical systems function without relying entirely on high-level marketing descriptions.

You'll develop positioning for AI-enabled product experiences, workflow automation, data intelligence capabilities, and related platform features.

You'll help explain how these tools can support operational efficiency, improve access to business information, and simplify complex workflows.

You'll also help define the language customers use to understand emerging AI functionality, including what a feature does, what information it uses, and where human review remains necessary.

A major part of this role will involve distinguishing meaningful product capabilities from broad AI marketing claims.

You'll collaborate with technical teams to understand how features operate, what their limitations are, and which customer problems they are designed to solve.

You'll develop messaging that communicates product value accurately while avoiding unsupported claims about automation, intelligence, reliability, or outcomes.

You'll conduct market research to understand how businesses evaluate AI-powered software and data products, including concerns about trust, implementation, accuracy, and return on investment.

You'll analyze competing platforms and emerging product capabilities to identify opportunities for differentiation.

You'll partner with product teams to prepare launches, develop customer-facing narratives, and determine how new technical functionality should be introduced to the market.

You'll create technical product overviews, launch briefs, sales enablement materials, demonstrations, and educational resources.

You'll also work with customer success teams to help existing customers understand and adopt relevant AI and data capabilities.

Because Bask Health operates in healthcare-related environments, you'll need to approach AI positioning carefully and collaborate with appropriate stakeholders when messaging touches clinical, patient, or pharmacy workflows.

You'll help establish consistent terminology for AI, analytics, and automation across marketing materials and customer communications.

You'll measure the effectiveness of product marketing initiatives using customer feedback, launch outcomes, adoption trends, and commercial performance indicators.

We're looking for someone who combines technical curiosity, strong product marketing judgment, clear communication, and the ability to take ownership of initiatives from early research through launch and measurement.

What You'll Do

• Own technical product marketing strategy for Bask Health's AI and data capabilities.
• Develop positioning and messaging for AI-enabled platform features.
• Create clear value propositions for data intelligence and automation tools.
• Translate technical functionality into understandable customer benefits.
• Build messaging frameworks for AI-powered product experiences.
• Develop product narratives for business intelligence and data exploration capabilities.
• Support positioning for BaskQL and related conversational analytics functionality, as applicable.
• Explain how AI-enabled tools support merchant and operational workflows.
• Partner with AI engineers to understand feature architecture and technical limitations.
• Collaborate with data stakeholders to understand analytics capabilities and underlying information.
• Work with product managers to define go-to-market strategies for technical features.
• Lead cross-functional launch planning for AI and data product releases.
• Conduct customer research to understand AI adoption needs and concerns.
• Identify customer questions related to accuracy, reliability, transparency, and usability.
• Develop messaging that accurately communicates supported AI functionality.
• Coordinate technical validation of product claims with relevant stakeholders.
• Research competing AI-enabled SaaS platforms and data intelligence products.
• Develop competitive positioning and differentiation materials.
• Create technical product presentations, feature overviews, and launch briefs.
• Build sales enablement resources for technical product conversations.
• Support product demonstrations and customer education initiatives.
• Partner with customer success teams to improve AI feature adoption.
• Develop educational materials explaining new automation and analytics capabilities.
• Collaborate with growth and marketing teams on technical product campaigns.
• Support website and landing page messaging for AI and data products.
• Establish consistent technical terminology across customer-facing materials.
• Define launch objectives and evaluate product marketing effectiveness.
• Present technical product marketing strategies, research findings, and recommendations to leadership.

Requirements

• 5+ years of professional experience in product marketing, preferably within B2B SaaS, AI software, data platforms, or developer-focused technology.
• Demonstrated experience marketing technical software products.
• Experience developing product positioning and differentiated messaging.
• Proven ability to lead go-to-market strategies and product launches.
• Strong understanding of B2B SaaS products and customer buying processes.
• Working knowledge of AI-enabled software capabilities and common limitations.
• Familiarity with data platforms, analytics products, or workflow automation software.
• Ability to understand technical product functionality and explain it clearly.
• Experience collaborating directly with engineers and technical product managers.
• Strong written communication and technical storytelling skills.
• Experience developing technical value propositions for different customer audiences.
• Ability to communicate complex concepts without overstating product capabilities.
• Experience conducting customer, market, and competitive research.
• Ability to identify customer needs and translate them into positioning strategies.
• Experience creating technical sales enablement materials.
• Experience developing product launch briefs, presentations, and educational content.
• Ability to collaborate with sales and customer success teams.
• Strong analytical thinking and problem-solving skills.
• Familiarity with product adoption and launch performance metrics.
• Experience managing cross-functional product marketing initiatives.
• Ability to work independently and take ownership of deliverables.
• Strong organizational and project management skills.
• Excellent stakeholder communication and presentation abilities.
• Comfortable working in a rapidly evolving technical environment.
• Strong attention to detail and commitment to accurate technical communication.

Nice to Have

• Product marketing experience at an AI or machine learning software company.
• Experience marketing analytics, business intelligence, or data infrastructure products.
• Familiarity with large language models and generative AI applications.
• Understanding of AI agents, tool use, and workflow automation.
• Experience positioning conversational analytics or natural-language data tools.
• Familiarity with retrieval-augmented generation and AI-assisted search.
• Understanding of AI evaluation, reliability, and quality considerations.
• Experience working with technical APIs and software integrations.
• Familiarity with SQL and structured data concepts.
• Experience marketing developer tools or technically complex SaaS platforms.
• Understanding of product-led growth strategies.
• Experience developing AI product demonstrations.
• Familiarity with AI product adoption and customer education programs.
• Experience supporting sales teams with technical competitive comparisons.
• Understanding of data privacy, security, and responsible AI communication.
• Experience working with healthcare technology or telehealth platforms.
• Familiarity with operational analytics and merchant intelligence tools.
• Experience marketing white-label or embedded software products.
• Experience building technical product marketing functions in growing companies.
• Familiarity with AI-assisted product development workflows and tools.