Product Marketing Manager, Merchant Platform & Growth

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Product Marketing Manager, Merchant Platform & Growth to help develop product positioning, execute go-to-market initiatives, and drive awareness and adoption of Bask Health's merchant-facing software capabilities.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Product Marketing Manager, you'll help communicate the value of Bask Health's merchant platform to prospective and existing customers.

You'll work closely with product managers, engineers, sales, customer success, growth marketing, and company leadership to translate product capabilities into clear messaging and customer-facing materials.

This role requires someone who understands B2B SaaS products and can explain how software helps entrepreneurs launch, operate, and grow their businesses.

You'll develop messaging for merchant-facing capabilities, including storefront configuration, product catalogs, subscriptions, checkout experiences, and business management tools.

You'll help customers understand how these capabilities fit together and how they support the day-to-day operation of a telehealth business.

You'll support product positioning and messaging projects, contributing customer insights and competitive research to help strengthen Bask Health's market differentiation.

You'll work with product teams to understand upcoming features and identify the customer problems they solve.

You'll help coordinate product launches, develop launch materials, and ensure internal teams have the information they need to communicate new capabilities.

A major part of this role will involve creating practical product marketing content that makes complex software easier for customers to understand.

You'll develop feature overviews, product presentations, sales enablement resources, customer education materials, and website messaging.

You'll partner with sales teams to understand common customer questions, objections, and competitive comparisons.

You'll use that feedback to improve messaging and create materials that support more effective product conversations.

You'll also work with customer success teams to identify opportunities to improve feature adoption and merchant engagement.

You'll conduct customer research to better understand merchant needs, purchasing motivations, onboarding challenges, and product usage patterns.

You'll help analyze how product messaging and launches influence customer acquisition, activation, and adoption.

You'll collaborate with growth marketing stakeholders on campaigns that introduce relevant platform capabilities to prospective customers.

You'll also monitor competing e-commerce SaaS and merchant enablement platforms to identify useful market insights.

You'll help maintain consistent product messaging across customer-facing channels and internal enablement resources.

We're looking for someone who is organized, curious about software products, comfortable working across teams, and able to take ownership of product marketing deliverables from planning through execution.

What You'll Do

• Develop positioning and messaging for Bask Health's merchant-facing platform capabilities.
• Translate software features into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for new merchant-facing features.
• Coordinate product launch activities across internal teams.
• Partner with product managers to understand feature functionality and customer value.
• Collaborate with engineers to validate technical product information.
• Develop messaging for storefront configuration and merchant management tools.
• Support positioning for product catalogs, subscriptions, and checkout capabilities.
• Create customer-facing product descriptions and feature overviews.
• Conduct merchant research to identify needs and adoption challenges.
• Gather customer insights from sales and customer success teams.
• Research competing e-commerce SaaS and merchant enablement platforms.
• Maintain competitive positioning and differentiation materials.
• Develop sales presentations and product enablement resources.
• Create messaging that addresses common customer objections.
• Support website and landing page content for merchant-facing products.
• Partner with growth marketing teams on product-focused campaigns.
• Collaborate with customer success teams on feature adoption initiatives.
• Develop customer education materials for new and existing capabilities.
• Support onboarding and activation messaging.
• Identify opportunities to improve merchant understanding of the platform.
• Track product launch deliverables and coordinate stakeholder reviews.
• Help define and measure product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Maintain accurate and consistent product messaging.
• Recommend improvements to product communications based on research and performance.
• Present product marketing updates and recommendations to relevant stakeholders.

Requirements

Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, or technology companies.
• Experience developing product positioning and messaging.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Ability to translate technical software functionality into customer benefits.
• Experience creating product marketing content and sales enablement materials.
• Strong written communication and storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and purchasing motivations.
• Familiarity with competitive research and product differentiation.
• Experience collaborating with product managers.
• Ability to work effectively with engineering and technical stakeholders.
• Experience partnering with sales or customer success teams.
• Strong organizational and project management skills.
• Ability to manage multiple deliverables and deadlines.
• Experience developing customer-facing product materials.
• Familiarity with customer acquisition and product adoption concepts.
• Ability to analyze customer feedback and identify messaging improvements.
• Strong attention to detail and commitment to accurate product communication.
• Comfortable working independently while collaborating across teams.
• Strong problem-solving and analytical thinking skills.
• Ability to communicate effectively with different stakeholders.
• Familiarity with product marketing performance metrics.
• Willingness to learn complex software products and customer workflows.
• Comfortable working in a rapidly evolving software environment.

Nice to Have

• Product marketing experience at an e-commerce SaaS company.
• Familiarity with Shopify or other merchant enablement platforms.
• Experience marketing software to entrepreneurs or small businesses.
• Understanding of direct-to-consumer business models.
• Experience supporting SaaS product launches.
• Familiarity with merchant dashboards or storefront management tools.
• Understanding of subscription-based SaaS platforms.
• Experience marketing checkout, commerce, or billing-related capabilities.
• Familiarity with product-led growth strategies.
• Experience supporting customer onboarding and activation initiatives.
• Understanding of conversion and adoption metrics.
• Experience creating competitive battlecards or sales objection-handling materials.
• Familiarity with CRM or marketing automation platforms.
• Experience developing product demonstrations or tutorials.
• Understanding of customer segmentation and buyer personas.
• Experience working with growth marketing teams.
• Familiarity with white-label software platforms.
• Experience in telehealth technology or healthcare commerce.
• Familiarity with AI-powered software products.
• Experience working in a growing technology company.