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You will own the architecture and optimization of Salesforce and HubSpot to support global go-to-market operations. Additionally, you will build custom integrations and AI agents to enhance productivity across sales and marketing workflows.
About Firework
Join Firework – Where Innovation Meets Impact
Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race.
We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale.
Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce.
If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together.
Summary
We’re looking for a hands-on Sales Operations & Marketing Operations Manager to build and scale the systems, automation, and processes that power our global go-to-market team.
Salesforce will be at the center of your work. You will own its ongoing architecture, development, and optimization, ensuring it evolves with the business and helps our global sales team operate effectively. You will also manage HubSpot and marketing automation, develop custom integrations, and build AI agents that improve productivity across sales and marketing.
This role is ideal for someone with startup experience who combines strong technical skills with a practical understanding of how sales and marketing teams generate pipeline, convert opportunities, and drive revenue.
\nOwn and scale Sales Operations
Own Salesforce architecture, administration, development, and continuous improvement to support a growing global sales organization
Translate business needs into reliable technical solutions, balancing speed, usability, and long-term maintainability
Design and build scalable data models, workflows, custom objects, validation rules, and approval processes
Build dashboards that provide visibility into pipeline health, conversion rates, sales activity, and revenue performance
Develop custom functionality using Apex, SOQL, and Lightning Web Components where appropriate
Manage system access, permissions, data quality, documentation, testing, and releases
Work closely with sales leaders and representatives across regions to identify operational gaps, improve daily workflows, drive adoption through practical training, clear documentation, and responsive support
Optimize lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting
Manage marketing operations and automation
Own HubSpot operations, including campaign workflows, segmentation, lead scoring, nurture programs, and lifecycle management
Maintain reliable Salesforce–HubSpot synchronization, with clear field mappings, ownership rules, and processes for resolving errors
Partner with key stakeholders to improve lead capture, qualification, sales handoffs, campaign tracking, and attribution
Monitor funnel performance and identify opportunities to improve lead quality, conversion, and campaign execution
Build integrations and AI agents
Design, build, and maintain custom integrations across Salesforce, HubSpot, and other go-to-market platforms using APIs, webhooks, and integration tools
Build custom AI agents for customer engagement and sales and marketing workflows, such as lead research, qualification, outreach support, and follow-up
Connect AI agents to relevant systems and data, with appropriate access controls, human review, and performance monitoring
Troubleshoot integration failures and automation issues to maintain accurate, dependable data across systems
5–10 years of relevant experience across sales operations, marketing operations, revenue operations, or go-to-market systems, including fast-growing startup experience
Demonstrated Salesforce architecture and development experience, with ownership of complex implementations or substantial system improvements. Salesforce certifications preferred.
Hands-on proficiency with Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development
Strong experience with HubSpot and marketing automation, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting
Proven experience building custom integrations using REST APIs, webhooks, and integration platforms or custom code
Hands-on experience building and deploying custom AI agents connected to business systems and workflows
A strong understanding of sales and marketing processes, from lead acquisition and qualification through opportunity management and closed revenue
Experience supporting global sales teams and collaborating across functions and time zones
Strong analytical, creative troubleshooting, and project management skills
Clear communication skills and the ability to translate technical concepts into practical business solutions
A proactive ownership mindset, comfort with ambiguity, and the ability to execute independently in a fast-moving environment
Must be able to work during US business hours
Locations
The role is remote. For remote, we are looking for candidates based in India or Eastern Europe.
Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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