Regional Sales Director

WHO WE ARE

Velotic is a newly-formed independent software company with a pure-play focus on industrial operations. We unite two category-defining portfolios -- ThingWorx and Kepware (formerly part of PTC) and Proficy (formerly part of GE Vernova) -- to transform industrial manufacturing, at scale. With $350M in annual revenue, a global footprint across a range of industries, a legacy customer base, and our intelligent data connectivity systems and AI solutions, we are one of the world's largest independent software companies focused on industrial operations -- here to power the future of manufacturing.

OUR MISSION 

Enabling the world's industrial producers to do the right things right—across every shift, every plant, every day. We help manufacturers prosper by equipping them with software-defined, data-driven production systems that elevate quality, accelerate cycle times, improve resilience, and enable sustainable profit growth.

 

WHY THIS IS A ONCE-IN-A-CAREER OPPORTUNITY

• Lead in a market undergoing significant disruption and growth from cloud migration to edge intelligence to AI-powered industrial automation.
• Join a culture defined by ambition, authenticity, speed, teamwork, and the belief that manufacturing can meaningfully improve the world.
• Competitive benefits, compensation and long-term impact on how the world’s industrial companies operate, automate, and innovate.

ROLE SUMMARY

Location: Boston, MA preferred; open to US remote.

Velotic is seeking a Regional Sales Director to lead and scale a high performance enterprise sales team focused on strategic manufacturing customers. This is a hands on leadership role for a proven sales leader who can coach, forecast, close, and build — not just manage.

You will lead a team of 8–12 Enterprise Account Executives, drive disciplined execution of enterprise sales methodology, and consistently deliver predictable, above quota results. This role requires a strong balance of leader, coach, and closer.

REQUIREMENTS

Key Responsibilities

• Lead, coach, and develop a team of 8–12 enterprise sellers focused on complex, high‑value accounts
• Drive consistent quota attainment across the region, with a strong emphasis on repeatable execution and deal quality
• Personally engage in key deals as a player‑coach, supporting strategy, deal progression, and executive‑level negotiations
• Enforce and operationalize MEDDICC and COMCOS across the pipeline to ensure forecast integrity and strong deal hygiene
• Own regional forecasting, ARR management, and inspection cadence in partnership with Sales Ops and Finance, including development and management of a full rolling four-quarter forecast and pipeline coverage metrics
• Build and retain top talent through recruiting, onboarding, continuous coaching, and performance management
• Establish strong executive relationships with customers and serve as an escalation point when needed
• Collaborate cross‑functionally with Marketing, Customer Success, Product, and Partners to drive territory success
• Maintain high standards of customer engagement, professionalism, and ethical selling

 

Qualifications

• 7+ years of experience leading enterprise sales teams
• 15+ years of enterprise software sales experience, ideally within manufacturing, industrial, or operational technology
• Demonstrated history of multiple years exceeding quota, including President’s Club / top‑performer recognition as both an individual contributor and a leader
• Deep, practical experience running enterprise deals using MEDDICC and COMCOS (this is non‑negotiable)
• Proven success selling complex, multi‑stakeholder enterprise software solutions
• Strong executive presence with the ability to coach sellers while confidently closing deals yourself
• Experience building accountable sales cultures with disciplined forecast accuracy
• Proficiency with modern sales tools (e.g., Salesforce, forecasting platforms, analytics tools)
• Bachelor’s degree preferred
• Willingness to travel regionally (~50%)

 

What Success Looks Like

• A consistently outperforming region with strong forecast accuracy, supported by a well-managed rolling four-quarter forecast and healthy pipeline coverage
• A team that understands how to qualify, progress, and close complex deals using MEDDICC
• High retention of top talent and a clear internal leadership bench
• Strong trust and credibility with customers, partners, and internal stakeholders

Why This Is A Once-In-A-Career Opportunity

• Lead in a market undergoing significant disruption and growth from cloud migration to edge intelligence to AI-powered industrial automation.
• Join a culture defined by ambition, authenticity, speed, teamwork, and the belief that manufacturing can meaningfully improve the world.
• Competitive benefits, compensation and long-term impact on how the world’s industrial companies operate, automate, and innovate.

Anticipated Compensation

The anticipated annual salary range for this position is between $275,000-330,000 OTE.  

The anticipated annual salary range encompasses both the base salary and the on-target incentive compensation that may be attained in this role. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. 

PAY AND BENEFIT PACKAGE

• Competitive compensation
• 401(k) with employer match (50% up to 8%)
• Medical, dental, and vision coverage
• HSA with company contribution
• Life and AD&D insurance (2x salary, up to $1m)

EQUAL OPPORTUNITY STATEMENT

Velotic is committed to building a diverse and inclusive workplace.