Product Researcher

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Product Researcher to help Bask Health better understand how people use our software, what challenges they experience, and where opportunities exist to build better products.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects merchant storefronts, patient experiences, clinical workflows, pharmacy operations, and commerce tools.

As a Product Researcher, you'll investigate the needs, behaviors, and expectations of the people who interact with these products. Your findings will help inform product strategy, feature development, workflow improvements, and design decisions.

This is a hands-on research role combining qualitative and quantitative methods, product discovery, usability evaluation, and cross-functional collaboration. You'll help teams understand both what users are doing and why they behave the way they do.

Your work will span multiple areas of Bask Health's platform. You may research how merchants configure their businesses, how patients navigate onboarding, how users interact with complex workflows, or how new product concepts address existing problems.

You'll conduct user interviews, surveys, usability studies, concept evaluations, and other research activities to identify unmet needs and evaluate product experiences.

You'll also help connect research findings with available product analytics, customer feedback, and operational observations. By combining different sources of evidence, you'll help teams distinguish isolated complaints from recurring problems and meaningful product opportunities.

You'll collaborate closely with product managers to define research questions, prioritize studies, and identify where additional evidence is needed before making product decisions.

You'll work with product designers and content designers to evaluate prototypes, improve usability, and validate whether proposed solutions address actual user needs.

You'll also partner with engineers and customer-facing teams to understand technical constraints, recurring support issues, and the operational context behind product behavior.

Because Bask operates in healthcare-related environments, research must be conducted with appropriate attention to privacy, participant consent, sensitive information, and the boundaries of approved clinical workflows.

You'll help document research findings, organize insights, and make recommendations accessible to teams across the company.

We're looking for someone who is naturally curious, comfortable working with different types of users, and able to turn research evidence into practical recommendations that help teams build better software.

What You'll Do

• Conduct product research across Bask Health's merchant-facing, patient-facing, and operational software experiences.
• Partner with product managers to identify research questions and product discovery priorities.
• Develop research plans that align with product goals and user needs.
• Conduct user interviews to understand behaviors, motivations, and challenges.
• Plan and execute moderated and unmoderated usability studies.
• Design surveys and structured feedback activities.
• Evaluate new product concepts before development.
• Test prototypes to identify usability problems and opportunities for improvement.
• Research how merchants interact with storefront configuration and business management tools.
• Investigate user experiences across onboarding, questionnaires, and other multi-step workflows.
• Study how users navigate complex settings, forms, and administrative interfaces.
• Identify recurring friction points and unmet user needs.
• Analyze qualitative research findings to identify themes and patterns.
• Incorporate quantitative product data where appropriate.
• Review customer feedback and operational observations to identify research opportunities.
• Help distinguish user preferences from underlying product problems.
• Collaborate with product designers to improve proposed solutions.
• Work with content designers to evaluate terminology, instructions, and comprehension.
• Partner with engineers to understand technical constraints affecting user experiences.
• Develop interview guides, usability tasks, and research discussion materials.
• Recruit and screen research participants through approved processes.
• Create research summaries, journey maps, and actionable recommendations.
• Present findings clearly to product, design, engineering, and leadership stakeholders.
• Support research during product discovery, development, and post-launch evaluation.
• Track recurring user problems and help teams understand changes over time.
• Maintain organized research documentation and reusable findings.
• Follow appropriate privacy, consent, and data-handling practices.
• Independently manage assigned research projects from planning through analysis and presentation.

Requirements

• 3+ years of professional experience in product research, UX research, user research, or a closely related field.
• Portfolio or case studies demonstrating research work and product impact.
• Experience planning and conducting research for digital products.
• Strong understanding of qualitative research methods.
• Experience conducting user interviews and usability testing.
• Familiarity with quantitative research methods and survey design.
• Ability to develop clear research questions and study objectives.
• Experience selecting research methods appropriate to different product problems.
• Ability to synthesize research findings into actionable recommendations.
• Experience identifying user behaviors, pain points, and unmet needs.
• Familiarity with user-centered design and product development processes.
• Experience collaborating with product managers and product designers.
• Ability to communicate research findings to technical and nontechnical stakeholders.
• Experience creating interview guides, usability tasks, and research materials.
• Familiarity with participant recruitment and screening.
• Understanding of research ethics and informed participation.
• Ability to evaluate complex digital workflows and user journeys.
• Experience organizing and documenting research findings.
• Familiarity with product analytics or behavioral data.
• Ability to combine multiple sources of evidence to support product decisions.
• Strong analytical thinking and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and research quality.
• Ability to balance research rigor with product development timelines.
• Ability to independently manage research projects and collaborate across teams.

Nice to Have

• Experience conducting research for SaaS platforms.
• Familiarity with B2B software and merchant-facing applications.
• Experience researching e-commerce or direct-to-consumer products.
• Background in healthcare, telehealth, or patient-facing digital experiences.
• Experience researching complex administrative workflows.
• Familiarity with storefront configuration, subscriptions, or commerce operations.
• Understanding of healthcare-related privacy considerations.
• Experience conducting research involving sensitive information.
• Familiarity with tools such as UserTesting, Maze, Dovetail, Lookback, or comparable research platforms.
• Experience evaluating interactive prototypes in Figma.
• Understanding of mixed-methods research approaches.
• Experience combining qualitative findings with product analytics.
• Familiarity with journey mapping and service blueprinting.
• Experience researching white-label or multi-tenant SaaS platforms.
• Understanding of accessibility research and inclusive study practices.
• Experience conducting longitudinal research or diary studies.
• Familiarity with customer feedback analysis and support trend research.
• Experience researching AI-assisted product experiences.
• Understanding of research operations and insight repositories.
• Experience working in fast-moving, cross-functional product teams.