Marketing Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Remote, UK

Reporting To: Rachel Hillman- Senior Marketing Manager

Description

Key Responsibilities

• Own assigned vertical campaigns from planning through to execution, optimisation and on-time delivery.
• Develop a strong understanding of customer needs, competitors, sector trends and channel mix to inform coordinated multi-channel campaign plans.
• Collaborate across Marketing, Sales and Product Marketing, using audience research, data sourcing and segmentation to support commercial and go-to-market priorities.

• Build and maintain relationships with key industry and strategic partners, identifying joint marketing and promotional opportunities.
• Plan, coordinate and attend relevant industry exhibitions, conferences, networking events and awards, including regular UK travel.
• Deliver owned events such as webinars and customer or prospect events, coordinating content, promotion, speakers, logistics and follow-up.

• Create high-quality marketing content across email, web, landing pages, blogs, articles, campaign communications and lead-generation assets.
• Develop thought leadership content including reports, guides, webinars and downloadable resources.
• Edit, proofread and create on-brand written and visual content, using tools such as Canva or Adobe Express where required.

• Plan and deliver targeted email campaigns across acquisition, lead nurture, customer engagement, upsell and cross-sell activity.
• Collaborate with CRM and Email Marketing teams to ensure effective campaign setup, targeting and delivery.
• Coordinate activity across web, social and other digital channels to deliver joined-up multi-channel campaigns.

• Develop clear creative briefs for agencies and internal teams across design, web, social, CRM and events.
• Manage assets and events from brief to delivery, coordinating timelines, stakeholders, feedback and approvals.
• Balance hands-on content creation with specialist agency support, maintaining consistency across messaging, creative and brand.

• Track campaign performance against agreed KPIs and produce clear reports, insights and recommendations.
• Identify and share campaign learnings and feedback to drive continuous improvement and optimisation.
• Provide stakeholders with clear updates on marketing activity, performance, priorities and outcomes.

Skills, Knowledge and Expertise

• Proven experience planning and delivering multi-channel B2B marketing campaigns, events and partnership activity within an enterprise environment.
• Strong content creation, writing, editing and proofreading skills, with experience using tools such as Canva or Adobe Express and a good eye for brand and design.
• Excellent organisational and project management skills, with the ability to manage multiple campaigns, priorities, budgets and deadlines.
• Strong stakeholder and relationship management skills, working effectively across Sales, Product Marketing, specialist teams, external partners and agencies.
• Commercially and analytically minded, with strong Excel and PowerPoint skills and the ability to report on performance and present confidently to stakeholders.
• Proactive, reliable and accountable, with strong attention to detail and a focus on delivering high-quality, measurable results.
• Degree educated, ideally in Marketing or a related discipline; CIM or another relevant professional qualification advantageous.
• Flexible to travel across the UK for events, partner activity and meetings, including occasional overnight stays.

• Campaign Performance: Deliver campaigns on time and on brand, generating measurable leads, opportunities and pipeline contribution.
• Digital & Audience Performance: Drive email engagement, conversion and growth of relevant, segmented campaign audiences.
• Partnerships & Events: Successfully deliver partner campaigns and events, measured through engagement, attendance and leads generated.
• Optimisation: Apply campaign insights, testing and learnings to continuously improve future activity and performance.
• Delivery Quality: Maintain high standards of accuracy, attention to detail and brand consistency.
• Stakeholder Collaboration: Work effectively across Sales, Product Marketing, Shared Services, agencies and external partners to deliver agreed priorities.