Market Research Analyst | Market Intelligence

Market Research Analyst | Market Intelligence | Consumer Insights | Data-Driven Business Strategy

We are looking for a curious, analytical, and business-oriented Market Research Analyst to join our growing team and support U.S.-based organizations in the SaaS, Retail, eCommerce, Consumer Goods, Technology, and Digital Services industries.

This role is ideal for professionals who enjoy transforming data into actionable insights that drive strategic business decisions. You'll be responsible for researching markets, analyzing competitors, identifying customer trends, and delivering recommendations that support product development, go-to-market strategies, pricing, customer acquisition, and business growth.

If you're passionate about market intelligence, consumer behavior, business analytics, and leveraging modern research tools and AI technologies, we'd love to hear from you.

What You'll Do

• Conduct qualitative and quantitative market research to identify industry trends, customer needs, and growth opportunities.
• Analyze market size, competitive landscape, customer behavior, and emerging market opportunities.
• Design and execute market research projects, surveys, interviews, focus groups, and competitive analyses.
• Collect, clean, analyze, and interpret large datasets to generate actionable business insights.
• Develop customer segmentation models, buyer personas, and market opportunity assessments.
• Monitor competitor activities, pricing strategies, product launches, and industry developments.
• Collaborate with Product, Marketing, Sales, Customer Success, and Executive Leadership teams.
• Prepare executive reports, dashboards, presentations, and strategic recommendations.
• Support go-to-market strategies, product launches, pricing decisions, and expansion initiatives.
• Identify business risks, market gaps, and customer pain points through research and analytics.
• Utilize AI-powered research and analytics tools to improve efficiency and insight generation.

Market Research Expertise

• Market Research
• Market Intelligence
• Competitive Analysis
• Consumer Behavior Analysis
• Customer Insights
• Industry Research
• Quantitative Research
• Qualitative Research
• Survey Design
• Data Analysis
• Business Intelligence
• Market Sizing
• Customer Segmentation
• Buyer Persona Development
• Pricing Analysis
• Product Research
• Trend Analysis
• Go-to-Market Strategy Support
• Strategic Planning
• Executive Reporting

Research Tools & Technology

Experience with one or more of the following:

• Microsoft Excel (Advanced)
• Google Sheets
• Power BI
• Tableau
• Looker Studio
• SQL
• Google Analytics 4 (GA4)
• Microsoft Power Query
• Qualtrics
• SurveyMonkey
• Typeform
• Statista
• Similarweb
• SEMrush
• Ahrefs
• Crunchbase
• CB Insights
• Google Trends
• LinkedIn Sales Navigator
• HubSpot CRM
• Salesforce
• ChatGPT
• Claude
• Gemini
• Microsoft Copilot
• Perplexity AI

Analytical Skills

• Data Interpretation
• Statistical Analysis
• Forecasting
• Market Trend Analysis
• KPI Reporting
• Business Performance Analysis
• Consumer Insights
• Competitive Benchmarking
• Strategic Recommendations
• Storytelling with Data
• Critical Thinking
• Problem Solving

What We're Looking For

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related field.
• 3+ years of experience in Market Research, Business Intelligence, Consumer Insights, or Competitive Intelligence.
• Experience supporting SaaS, Retail, eCommerce, Technology, Consumer Goods, or Digital Services industries.
• Strong analytical and quantitative skills with the ability to transform complex data into business recommendations.
• Advanced proficiency in Microsoft Excel and experience with BI tools such as Power BI or Tableau.
• Experience conducting qualitative and quantitative research.
• Strong knowledge of customer segmentation, competitive analysis, and market trend identification.
• Excellent presentation and storytelling skills using data.
• Professional English proficiency (B2+/C1 preferred).
• Ability to work independently in a fast-paced, remote, multicultural environment.

Preferred Qualifications

• Experience supporting U.S.-based companies or international organizations.
• Experience in SaaS product research or Retail market analysis.
• Familiarity with SQL and data visualization platforms.
• Experience using AI-powered research and productivity tools.
• Knowledge of pricing strategy, customer journey mapping, and product marketing.
• Experience presenting research findings to executive leadership.

Why Join Us?

Join an innovative organization where your research and insights will directly influence business strategy, product development, and market expansion. You'll collaborate with cross-functional teams, leverage cutting-edge research technologies, and help shape decisions that drive sustainable growth in competitive U.S. markets.

Next Step

Please remember to check your email and complete your One-Way Video Interview. This is the next step in our hiring process and will help us better understand your analytical thinking, research methodology, communication skills, and ability to generate actionable business insights. We look forward to learning more about you!

Requirements

Market Research Analyst – High Fit Resume Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, or related field.
• 3+ years of experience in Market Research or Market Intelligence.
• Experience in SaaS, Retail, eCommerce, or Technology industries.
• Experience conducting Market Research, Competitive Analysis, and Consumer Insights.
• Strong knowledge of Market Trends and Customer Segmentation.
• Advanced Excel and experience with Power BI or Tableau.
• Experience using research tools such as Statista, Similarweb, SEMrush, Google Trends, or SurveyMonkey.
• Ability to create executive reports and business recommendations.
• Professional English (B2+).

Preferred (Bonus) ⭐

• Experience working with U.S.-based companies.
• Knowledge of SQL.
• Experience with Google Analytics (GA4).
• Experience supporting Go-to-Market (GTM) strategies.
• Experience using AI tools (ChatGPT, Claude, Gemini, Copilot).