Execute Paid Acquisition: Lead the day-to-day execution and optimization of Copper’s paid acquisition programs, including campaign structure, bidding, targeting, audiences, budgets, pacing and performance optimization, in partnership with the Senior Growth Operations Manager

Drive Channel Performance: Own performance across core paid channels including Google Ads and LinkedIn, while identifying opportunities to test and scale additional channels such as Meta, Reddit, Quora, programmatic, sponsorships, paid partnerships and other emerging acquisition opportunities

Optimize for Full-Funnel Outcomes: Evaluate acquisition performance beyond CPL and lead volume, using ICP fit, lead quality, demos, trials, pipeline, conversion, attribution and revenue contribution to inform channel and campaign decisions

Monitor and Diagnose Performance: Proactively identify meaningful changes in volume, quality, conversion, spend or channel performance, investigate the drivers behind them and recommend clear actions to improve results

Build an Experimentation Roadmap: Research and propose new acquisition initiatives across channels, audiences, targeting, offers, creative, messaging and landing pages, and measure their downstream impact throughout the funnel

Identify New Acquisition Channels: Continuously research new platforms, tactics and opportunities, developing structured tests to determine where Copper can efficiently reach and convert its target customers

Manage Budget Pacing: Manage day-to-day budget pacing and channel allocation within agreed investment parameters, surfacing opportunities to increase, reduce or shift spend based on performance

Forecast Acquisition Performance: Develop channel forecasts, monitor results against plan and provide clear recommendations to the Senior Growth Operations Manager on where investment should shift

Strengthen Measurement & Attribution: Partner with Growth Operations and Data & BI to ensure campaigns are supported by reliable measurement, including GA4/GTM, conversion tracking, offline conversions, UTMs, CRM feedback loops and attribution

Connect Marketing to Revenue: Work closely with Sales and RevOps/Data to understand lead quality, ICP alignment, pipeline progression and conversion, using downstream feedback to continuously improve acquisition strategy

Partner on Creative & Content: Work with Creative and Content partners to develop and test messaging, offers, formats and creative that improve acquisition and conversion across channels

Optimize Landing Experiences: Identify and test opportunities to improve landing pages, offers and conversion paths in partnership with Growth Operations, Creative and Product

Partner on Funnel Optimization: Work closely with Growth Operations to identify friction throughout the pre-purchase funnel and ensure acquisition strategy is aligned with lead scoring, routing, nurture, assisted and self-serve motions

Measure What Matters: Build a clear understanding of channel and campaign performance across spend, CAC, conversion, pipeline contribution, revenue and ROI, using data to guide ongoing investment decisions

Communicate Performance Clearly: Provide regular, actionable updates on what's working, what's not, what we're learning and where Copper should invest next

Coordinate External Partners: Work directly with agencies and specialized partners, including Webflow, Creative and SEO/AEO resources, where additional execution support is needed, ensuring their work is aligned with campaign priorities, timelines and performance goals

Continuously Improve: Stay current on changes across paid platforms, B2B acquisition, measurement and emerging technologies, and proactively identify opportunities to improve Copper's approach

5+ years of experience in B2B SaaS performance marketing, demand generation or paid acquisition, with demonstrated success generating meaningful lead and pipeline volume at scale

Deep hands-on experience with Google Ads and LinkedIn, including campaign structure, bidding, targeting, audience development, budget management and optimization

Experience working across additional acquisition channels such as Meta, Reddit, Quora, programmatic, sponsorships, paid partnerships, listicles or other emerging channels

A strong experimentation mindset and the ability to research unfamiliar channels, develop a testing strategy, evaluate results and determine whether and how to scale

Strong understanding of B2B SaaS acquisition and conversion funnels, with the ability to connect marketing activity to ICP fit, demos, trials, pipeline, revenue and customer acquisition economics

Strong analytical instincts and the ability to proactively identify changes in performance, diagnose underlying causes and recommend actions without waiting for someone else to surface the problem

Experience designing and evaluating experiments across audiences, offers, creative, messaging, channels and landing pages

Strong understanding of measurement and attribution, including GA4, Google Tag Manager, conversion tracking, offline conversions, UTMs, CRM feedback loops and ROI analysis

Experience managing significant paid acquisition budgets, including pacing, forecasting and channel allocation

Strong understanding of performance metrics including CPL, CAC, CVR, pipeline contribution, revenue attribution and ROI

Experience working cross-functionally with Sales, Creative/Content, RevOps, Data, Product and Operations teams

Ability to turn performance data into clear recommendations and communicate what's working, what's not and where investment should shift

Strong attention to detail combined with the ability to see the broader funnel and business impact of acquisition decisions

Ability to operate effectively in ambiguity and adapt quickly as performance, market conditions and business priorities change

A self-starter mentality.  You don't wait for someone to tell you a channel has stopped performing; you identify it, understand why and determine what we should do next