Head of Sales – US Market | SDR-as-a-Service

This is a remote position.

Build the US market from the ground up.

This is not a traditional Head of Sales role.

There is no established US pipeline waiting for you, no team of SDRs generating meetings for you and no mature US sales playbook to inherit.

That's exactly the opportunity.

Our client is an established SDR-as-a-Service business with a successful operation across the German-speaking DACH market and a fully remote delivery hub in Cape Town.

The model works. The delivery capability exists.

Now they're ready to take it into the United States and wider English-speaking markets, and they're looking for the commercial leader who can make that happen.

For the first 6–12 months, you'll be the founding seller for the US market — personally creating pipeline, opening doors, running sales conversations and closing the first clients.

Once you've proven the model, you'll have the opportunity to build the team around you.

Why this opportunity?

• 100% fully remote
  

• Take ownership of an entirely new international market
  

• Work directly with the founding team
  

• Build the US GTM strategy rather than inherit somebody else's
  

• Significant autonomy over ICP, messaging, positioning and commercial approach
  

• Sell an established service with an existing delivery operation behind you
  

• Uncapped variable earning potential
  

• Opportunity to build and lead the US commercial team once the market is established
  

• Genuine influence over the future international growth of the business
  

What are you selling?

A fully managed SDR-as-a-Service solution.

Clients receive dedicated SDR capability that is recruited, trained, managed and continuously coached on their behalf.

The service helps B2B companies generate qualified meetings and pipeline without having to build and manage an internal SDR function themselves.

The typical buyer is a Founder, CRO, VP Sales or Head of Revenue within a B2B SaaS or tech-enabled services company.

This is a recurring, relationship-led B2B service sale — not a software licence.

What you'll own

Build the US pipeline

You'll start from zero and create pipeline through:

• Your own outbound prospecting
  

• Phone
  

• Email
  

• LinkedIn
  

• Existing relationships
  

• Referrals
  

• Strategic partnerships
  

You need to be comfortable being your own SDR initially.

You'll run the entire sales cycle from first conversation through discovery, scoping, proposal, commercial negotiation and close.

Build the US go-to-market strategy

You'll help define:

• US ICP and buyer personas
  

• Messaging and positioning
  

• Pricing and packaging
  

• Competitive positioning
  

• Sales process
  

• Commercial playbook
  

The existing DACH model gives you a foundation, but you'll determine what works for the US buyer.

Own the commercial relationship

Your involvement doesn't disappear once the contract is signed.

You'll work closely with Operations to ensure what has been sold can be delivered successfully and remain commercially involved across renewals, expansion and account growth.

Build the team

Not immediately.

First, prove the market and win the clients.

Once a repeatable US sales motion exists, you'll have the opportunity to hire, develop and lead the next generation of US sales talent.

Who we're looking for

We're looking for a serious new-business hunter who has built revenue from zero before.

You should have:

• 7+ years' B2B sales experience
  

• At least 3 years in a full-cycle closing role
  

• Proven experience selling to US-based buyers
  

• Experience selling a recurring B2B service on retainer
  

• Personally generated outbound pipeline without relying on an established inbound engine
  

• Experience taking a new market, territory or business from zero to revenue
  

• Experience closing mid-market, multi-stakeholder deals
  

• Strong commercial negotiation and forecasting capability
  

• Native or near-native English
  

• The ability and willingness to work US business hours full-time
  

The backgrounds we'd love to see

Experience selling any of the following would be highly relevant:

• SDR-as-a-Service
  

• Sales outsourcing
  

• Appointment setting
  

• Lead generation
  

• RevOps services
  

• Sales consulting
  

• Staffing / RPO
  

• Managed services
  

• BPO / outsourced services
  

• Agency retainers
  

Requirements

Experience selling outsourced SDR or appointment-setting services into US companies would be particularly valuable.

An existing network amongst US SaaS and technology revenue leaders would be a major advantage.

This probably isn't for you if...

You've spent the last few years managing salespeople rather than personally selling.

You've relied heavily on inbound leads, SDR teams, marketing support or a major brand to create your opportunities.

Or you're looking for a Head of Sales position where your first job is to hire a team and create a strategy deck.

This role starts with the first deal.

We're looking for someone who can pick up the phone, open the door and build the market themselves.

What success looks like

Within your first months, you'll have established the US ICP, messaging and outbound approach and started building a qualified pipeline.

From there, it's about signing the first US clients, learning quickly from wins and losses and creating a repeatable commercial model.

Ultimately, your success will give you the platform to build and lead the US sales function you created.

If you've built B2B service revenue from zero, know how to sell to US decision-makers, and still genuinely love the hunt, we'd like to hear from you.

Benefits