Head of Demand Generation

Job Overview: The Head of Demand Generation will play a critical role in our client's organization, a cloud-based fundraising platform. This remote position is essential for driving demand from the right organizations, owning the top of the funnel, and implementing comprehensive marketing strategies. The role involves performance marketing, demand generation, and paid media, focusing on core customer acquisition channels. This leader will work closely with the Head of Partnerships and Head of Design to develop and execute effective marketing campaigns.

Key Responsibilities:

• Develop and execute demand generation strategies to drive top-of-funnel growth.
• Manage performance marketing, including SEO, paid media, and direct media.
• Collaborate with the Head of Partnerships to leverage events and email lists for lead generation.
• Design and implement email marketing campaigns targeting core customer acquisition channels.
• Provide feedback and direction to the design team for marketing materials.
• Hire and manage a team member focused on paid media.
• Analyze conversion rates and optimize campaigns for better performance.
• Travel once a quarter for 2-day trips to attend key events and meetings.
• Proactively communicate and collaborate with cross-functional teams to achieve marketing goals.

Requirements include: Education:

• Bachelor's degree in Marketing, Business, or a related field.

Experience:

• Extensive experience in performance marketing and demand generation.
• Proven track record in managing paid media campaigns and driving top-of-funnel growth.
• Experience with SEO, direct media, and email marketing.
• Experience in conversion rate optimization.

Skills:

• Strong communication skills, both written and verbal.
• Proficiency in marketing analytics and data-driven decision-making.
• Ability to work independently and proactively drive initiatives.
• Strong organizational and project management skills.

Knowledge:

• In-depth knowledge of marketing strategies, tools, and best practices.
• Understanding of core customer acquisition channels.

Key Competencies:

• Proactive and driven with a strong sense of ownership.
• Excellent collaboration and teamwork skills.
• Analytical and data-driven mindset.
• Ability to adapt and thrive in a fast-paced environment.

Additional Information:

• Work Environment: Remote position.
• Travel Requirements: Travel once a quarter for 2-day trips.
• Reporting Structure: Reports to the Head of Marketing or a similar role.
• Benefits: Competitive salary, comprehensive benefits package, and opportunities for professional growth.

How to Apply: To apply for this position, please click the "Apply" button at the top right of your screen. Alternatively, you can email your application to . Please ensure to include your resume and any other relevant documents or information that showcase your qualifications and suitability for the role. We appreciate your interest in joining our team and look forward to reviewing your application.

Company Overview:

• Company Industry: Cloud-based fundraising platform.
• Location: Remote.

Equal Opportunity Employer Statement: Search Solution Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where diversity is valued and respected. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status in our hiring process or employment practices. We believe that a diverse workforce brings unique perspectives and strengths, driving innovation and growth. All employment decisions are based on qualifications, merit, and business needs. We welcome applicants from all backgrounds to apply and contribute to our team.

Disclaimer: Please note that the job description provided is not exhaustive and is subject to change. Additional duties may be assigned as needed to meet the evolving needs of the organization and to ensure the successful completion of projects and objectives.