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Job Overview:

As a Growth Associate, your primary focus will be focused on user acquisition, conversion, and onboarding. This role requires a dynamic and data-driven individual with a deep understanding of luxury markets, and a proven track record in digital marketing, and acquisition campaigns.

Responsibilities:

1- Community Growth and Strategy Development:

  • Develop and implement Community lead generation strategies to support qualitative, targeted, and sustainable growth,
  • Develop and maintain a marketing calendar in your dedicated region to plan and execute lead-generation activities. Social media campaigns, ads, partnerships, outreach/ partnership programs and direct recruitment are several types of activities you will plan,
  • Stay up to date on the latest marketing trends and best practices.

2- Lead Generation Campaign Development and Execution

  • Lead the development and execution of lead generation campaigns across all channels, including online, offline, and social media,
  • Collaborate with cross-functional teams in market and at global level to ensure that campaigns are aligned with business objectives, brand identity, compliance, etc.
  • Develop and implement campaign tracking dashboard and reporting strategies to measure campaign performance,
  • Implement direct recruitment campaigns to identify and onboard evaluators, so you bring fully qualified Evaluators the Community team,
  • Monitor and manage campaigns across various platforms to maximize user acquisition while maintaining cost-effectiveness.

3- Data Management and Analysis

  • Collect, manage, and analyze marketing data from various sources (HubSpot, Meta, and our internal database) to continuously optimize campaigns,
  • Implement A/B testing and data-driven optimization strategies to enhance the effectiveness of user acquisition efforts,
  • Provide regular reports on the performance of paid advertising efforts and direct recruitment initiatives,

4- Growth Mindset

  • Identify new growth opportunities to expand our reach and grow our Community.
  • Build and maintain relationships with key influencers in our industry.
  • Explore locally relevant channels, both online and offline.
  • Test and experiment with new tactics to drive innovation.

5- Communication and Teamwork

  • Work closely with the Operations team to streamline the onboarding process for recruited evaluators to ensure smooth transition to mission assignment,
  • Develop and execute targeted communication strategies to engage potential evaluators and display the unique opportunities within the luxury evaluation community,
  • Write clear and concise marketing materials in English (other languages are a plus),
  • Manage multiple projects and deadlines simultaneously,
  • Ability to work independently and take ownership of projects,
  • Demonstrate initiative and a proactive approach to problem-solving.

Requirements

Qualifications:

  • Bachelor's degree in business, marketing, or a related field; master's degree is a plus.
  • Proven experience in planning and executing successful paid advertising campaigns.
  • Strong understanding of direct recruitment strategies and tactics.
  • Knowledge of the luxury industry and its key players.
  • Excellent analytical skills and proficiency in data analysis tools.
  • Effective communication and relationship-building skills.
  • Experience working with CRM Marketing tools (HubSpot), design tools (Canva), AI tools (Midjourney, ChatGPT, Bard).

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