Email & SMS Marketing Strategist

Overview

Lifeway is seeking an experienced Email & SMS Marketing Strategist to lead the strategy, execution, and performance of email and SMS campaigns that deepen customer relationships and drive measurable results. In this role, you will own the full campaign lifecycle — from ideation and template development to audience segmentation, A/B testing, and post-send analysis — using enterprise platforms like Salesforce Marketing Cloud and Attentive. You will bring both creative and analytical strengths to craft personalized, data-driven messaging that reflects Lifeway's mission and resonates with our audience. If you are passionate about digital marketing innovation, cross-functional collaboration, and continuous improvement, this is an opportunity to make a significant impact at a purpose-driven organization. 

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Limited travel: 2-4 times per year, typically overnight
• Strategize, build, and launch end-to-end email and SMS campaigns — from concept through deployment — ensuring on-brand execution, regulatory compliance (CAN-SPAM, TCPA, GDPR), and consistent list hygiene 
• Develop and maintain responsive email templates using HTML and CSS, creating mobile-friendly, dynamic designs that perform seamlessly across devices and support advanced audience segmentation 
• Monitor and analyze campaign performance metrics (open rates, click-through rates, opt-out rates) and implement A/B testing across subject lines, messaging, and layouts to continuously optimize engagement and conversion 
• Build and maintain advanced audience segments based on subscriber behavior and demographics to power personalized, targeted messaging strategies 
• Serve as the primary point of contact for email and SMS campaign needs, partnering closely with content, design, and marketing teams to align messaging with organizational goals 
• Manage campaign timelines, assets, and cross-functional deliverables to consistently hit milestones and KPIs across multi-layered projects 
• Stay current on digital marketing trends, platform updates, and industry best practices, sharing knowledge with teammates to foster a culture of continuous learning 
• Support direct mail integration, social media integrations, and data management efforts that complement the broader channel strategy 

Qualifications

Education

Bachelor's degree in Marketing, Communications, or a related field, required

Master's degree in Marketing, Communications, or a related field, preferred 

Advanced graduate degree (PhD, etc.), not required

Skills, Knowledge, & Experiences, required

• Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
• 5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive 
• Proficiency in HTML and CSS for building and troubleshooting responsive, mobile-friendly email templates 
• Strong audience segmentation and data analysis skills, using subscriber behavior and demographics to drive targeted campaign strategies 
• Demonstrated ability to plan and execute A/B tests and interpret results to optimize campaign performance 
• Proven project management skills with experience coordinating multi-layered campaigns across cross-functional teams 
• Strong written and verbal communication skills, including experience presenting to senior-level stakeholders 
• Working knowledge of email marketing regulations including CAN-SPAM, TCPA, and GDPR 

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred 

• Experience with Salesforce Marketing Cloud advanced features including Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect 
• Familiarity with analytics and reporting tools, marketing automation platforms, and testing technologies 
• Exposure to JavaScript for advanced campaign development and dynamic content 
• Experience managing direct mail integration and social media platform integrations