Demand Generation Manager

Join ABC Fitness, the leading technology provider for the fitness industry!

Job Description

Demand Generation Manager

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together! 

Our Values 

Best Life 

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact. 

Growth Mindset 

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally. 

One Team 

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive. 

We are looking for a Demand Generation Manager to design and execute integrated programs that fuel pipeline growth, accelerate deal velocity, and optimize customer retention and expansion for our large gym customers and fitness franchises. This role is responsible for building and scaling demand generation strategies across inbound, outbound, and partner channels to deliver measurable revenue impact.

You will collaborate cross-functionally with Product, Marketing, Revenue Operations, and Sales to develop acquisition strategies, accelerate conversion, and drive customer lifecycle programs. As the owner of demand generation, you’ll play a critical role in shaping our go-to-market engine.

WHAT YOU’LL DO:

• Design and execute demand generation programs across paid, organic, partner, and event channels to drive net-new lead acquisition and pipeline creation.
• Own ABM (Account-Based Marketing) strategies across our Big Box Gym and Franchise businesses, partnering with Sales to build and execute account-based nurture flows, pipeline acceleration initiatives, and targeted content syndication.
• Support development multi-channel campaigns leveraging paid media (Google Ads, Meta, LinkedIn), content syndication, email, and events to maximize demand impact.
• Drive funnel optimization through lead scoring, nurture sequences, and onboarding/conversion programs that accelerate deal velocity and improve pipeline efficiency.
• Partner with SDR/BDR teams to ensure effective lead follow-up, sales enablement, and seamless handoff of high-quality leads.
• Lead retention and expansion marketing efforts, including cross-sell, upsell, and customer advocacy campaigns to increase customer lifetime value (CLV) and renewal rates.
• Define, track, and report on KPIs including lead volume, MQL-to-SQL conversion, cost per lead (CPL), pipeline influenced revenue, account engagement, and ROI.
• Leverage marketing automation tools (Marketo, HubSpot, Salesforce) to optimize campaign orchestration and marketing-to-sales alignment.
• Run experimentation programs including A/B testing, channel mix optimization, and multi-touch attribution analysis to inform strategy and investment decisions.

WHAT YOU’LL NEED:

• 5+ years of experience in B2B SaaS marketing, with a focus on demand generation, growth marketing, or ABM.
• Proven success in building and scaling demand generation programs that drive measurable pipeline and revenue.
• Strong background in multi-channel marketing execution, including paid digital, email marketing, content syndication, events, and webinars.
• Hands-on experience with marketing automation, enrichment and nurture and CRM tools (Marketo, HubSpot, Salesforce, Salesloft).
• Strong analytical skills with expertise in funnel metrics, attribution modeling, and ROI analysis.
• Experience partnering closely with SDR/BDR and Sales teams to optimize lead management and pipeline acceleration.
• Familiarity with demand frameworks (e.g., SiriusDecisions Demand Waterfall) and lifecycle marketing best practices.

WHAT’S IN IT FOR YOU:   

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset   

• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!  

• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam   

• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!   

• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement   

• Medical/Dental/Vision coverage   

• EAP – we get you help when you need it. Period.   

• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16  

• And more! – so many benefits we couldn’t even fit them all here!   

Please note that the salary information shown below is a general guideline only and based on employees in Canada and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for Canada based candidates for this position is $84,000-$100,000 CAD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions.  

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement. 

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:   
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com. 

About ABC Fitness   

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.   

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.   

Learn more at abcfitness.com  

#LI-REMOTE 

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!