Business Development Manager, UK

Business Development Manager

United Kingdom & Ireland

Reports to

Director of Sales UK & Ireland

About Impel

Impel is a global leader in AI-powered automotive retail software, trusted by over 8,000 dealerships across 51 countries. Our platform combines proprietary shopper behavioural data with generative conversational AI to deliver hyper-personalised experiences at every stage of the customer journey, from first enquiry through to aftersales. To date, Impel has facilitated over 40 billion shopper interactions and influenced more than $5 billion in sales and service revenue worldwide.

In the UK and Ireland, we are building one of the most exciting sales operations in the automotive technology sector, and we are looking for driven, ambitious people to grow with us.

The Opportunity

This is an exciting opportunity for an ambitious Business Development Manager looking to build and grow a career in sales. Whether you have B2B sales experience already or are looking to step up from an SDR or entry-level role, we will give you the training, tools and support to succeed.

As a BDM, you will be responsible for identifying, engaging and closing new business opportunities across the UK and Ireland automotive retail market. This is a 100% new business role. You will benefit from pre-qualified meetings set by our SDR and develop your own pipeline of prospects.

This is a fully home based role. You will be out in the field regularly, building genuine relationships, presenting tailored AI solutions, and helping dealerships solve real problems around customer engagement and conversion.

Why Join Us

• Fast-growing industry leader: work with a well-funded, globally recognised AI platform that is transforming automotive retail.
• Uncapped earning potential: competitive base salary plus a lucrative, transparent commission structure.
• Professional growth: structured onboarding, ongoing mentorship and a clear path for career progression.
• Cutting-edge technology: sell a product that is genuinely changing how dealerships operate.
• Supportive team: work alongside experienced SDRs who help fill your diary, while you build your own pipeline too.

Responsibilities

• Prospecting and outreach: identify and engage potential clients across the automotive sector via calls, emails, LinkedIn and networking events.
• Client meetings: conduct face-to-face and virtual sales presentations showcasing Impel’s AI-powered solutions.
• Consultative selling: understand customer needs and demonstrate how Impel’s technology solves their business challenges.
• Pipeline management: maintain accurate records of sales activity and forecasts within our CRM.
• Negotiation and closing: drive deals through the pipeline, manage objections and finalise contracts.
• Market insight: stay informed on industry trends, competitor activity and evolving customer demands.

What We Are Looking For

• 1+ years of B2B sales experience, ideally in automotive, SaaS or digital marketing.
• A driven individual with a hunter mentality, proactive in building your own pipeline.
• Excellent communication and presentation skills, confident in engaging C-level decision-makers including Group MDs, GMs and Finance Directors.
• A quick learner who is comfortable with new technologies and can adapt to a fast-moving environment.
• Full UK driving licence and willingness to travel for in-person meetings, including overnight stays as required. This is a home based role with regular field-based travel to client sites across the UK and Ireland.

What You Will Get

• Competitive salary and uncapped commission.
• Comprehensive onboarding, training and career development.
• Home based with flexible working.
• Company car allowance, company credit card and access to a travel booking app for hotels, flights and trains.
• Regular team incentives and events.
• Pension and healthcare benefits.

Our Values

Relationships – At the heart of everything we do are the connections we build with customers, colleagues, and communities—rooted in trust, and strengthened through collaboration.

Grit – We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion—no matter what roadblocks we may encounter.

Results – We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.

Inventiveness – We don’t just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action—pushing boundaries and constantly reimagining what’s possible at every turn.

How to Apply

If this sounds like the right move for you, please apply.

Impel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.