We are a world leader in protective equipment, with a reputation for innovative design, high-performance quality and specialist materials expertise. Our two brands, Avon Protection and Team Wendy, supply our respiratory and head protection portfolio to custo mers across the globe from our manufacturing sites in the UK and North America. With over 900 talented people our shared purpose and core beliefs are to be #FIERCE about Protecting Lives. It's why we come to work - and it's what motivates us, every day, to do the best work we can

 

European Growth Strategy & Market Development

• Develop and execute a focused business development plan for Europe aligned with Team Wendy’s international growth strategy and revenue objectives.
• Prioritize NATO member countries based on customer need, procurement activity, competitive position, partner capability, and probability of success.
• Build country-level account plans covering defense ministries, armed forces, special operations, law enforcement, public safety agencies, and other relevant government stakeholders.
• Identify whitespace opportunities and recommend market-entry, product-positioning, and route-to-market strategies.

Customer Influence & Demand Creation

• Engage end users, procurement authorities, technical evaluators, and senior decision-makers early in the acquisition cycle to understand requirements and position Team Wendy solutions.
• Proactively shape opportunities by influencing specifications, evaluation criteria, testing plans, and procurement pathways in an ethical and compliant manner.
• Build awareness through customer briefings, product demonstrations, field evaluations, helmet shoots, trials, exercises, and targeted industry events.
• Translate operational feedback and regional requirements into clear inputs for product management, marketing, engineering, and commercial teams.

Pipeline, Opportunity & Tender Management

• Own the regional opportunity pipeline from early identification and qualification through capture, bid submission, negotiation, and handover.
• Maintain accurate CRM records, next actions, opportunity value, timing, probability, competitive intelligence, and forecast assumptions.
• Monitor defense plans, government budgets, framework agreements, tenders, and NATO-related procurement activity to identify opportunities before formal release.
• Develop capture plans for strategic pursuits and coordinate pricing, demonstrations, compliance documentation, proposals, and executive engagement with internal stakeholders.

Channel & Partner Development

• Identify, assess, onboard, and develop distributors, agents, and strategic partners in coordination with the Senior Director, International Business Development.
• Establish partner business plans, opportunity reviews, enablement priorities, and measurable performance expectations.
• Ensure clear ownership of end-user relationships and maintain direct customer engagement alongside channel partners.
• Address coverage or performance gaps and recommend changes to strengthen market access and execution.

Cross-Functional Execution, Governance & Compliance

• Work closely with the Senior Director, International Business Development and internal bid, product, marketing, legal, trade compliance, customer service, and operations teams to deliver coordinated regional plans.
• Provide concise market intelligence on customer priorities, competitive activity, pricing, regulatory requirements, standards, and procurement trends.
• Ensure all activities comply with company policies, anti-bribery and anti-corruption requirements, export controls, sanctions, trade regulations, and local laws.
• Support due diligence, contract review, pricing approvals, and risk mitigation for partners and opportunities.

Key Competencies

• Strong strategic selling, market development, and government stakeholder engagement skills.
• Ability to create demand and influence complex procurement programs well ahead of formal tenders.
• Commercial judgment and disciplined opportunity qualification in long-cycle B2G and B2B environments.
• Credibility with military, law enforcement, technical, procurement, and executive audiences.
• Strong partner-management, negotiation, presentation, and cross-cultural communication skills.
• Strong working knowledge of compliance frameworks, anti-bribery and anti-corruption policies, partner due diligence, and responsible third-     party governance.
• Self-directed, collaborative, resilient, and comfortable operating across multiple countries and priorities.
• Analytical and data-driven, with a strong commitment to accountability, ethics, and business integrity