B2B Outreach & Lead Generation Specialist

This is a remote position.

Location: Toronto, Ontario, Canada

Engagement: Part-Time, up to 10 hours/week

Schedule: Aligned to the client’s preferred time zone

Target Hours: Maximum of 10 hours/week (approximately 2 hours/day)

Start: Non-urgent; candidate search to begin upon client confirmation

B2B Outreach & Lead Generation Specialist

About the Client

A Fractional CRO & GTM Advisor specializing in helping founder-led B2B SaaS and AI services companies build scalable and predictable revenue engines.

His work focuses on go-to-market strategy, ICP refinement, sales process development, outbound prospecting, pipeline generation, GTM systems, forecasting, and AI-enabled sales execution.

He primarily works with $3M–$15M B2B SaaS and AI services companies that have product-market fit and are looking to scale their revenue operations.

Role Overview

The client is looking for a B2B Outreach & Lead Generation Specialist who can support outbound prospecting and generate qualified opportunities through LinkedIn.

The primary objective of the role is to identify and engage relevant prospects, conduct consistent outreach, generate interest, and ultimately book qualified appointments on the client’s calendar.

This is a focused lead-generation role rather than a general administrative VA position.

Key Responsibilities

Lead Generation & Prospecting

• Research and identify relevant B2B prospects and potential clients.
  
• Build and maintain prospect lists based on the client's target market and Ideal Customer Profile (ICP).
  
• Identify relevant decision-makers within target companies.
  
• Conduct prospect research and gather relevant information to support personalized outreach.
  
• Maintain accurate prospect information and outreach records.
  

LinkedIn Outreach

• Conduct consistent LinkedIn prospecting and outreach.
  
• Send connection requests and relevant follow-up messages.
  
• Engage prospects professionally and appropriately.
  
• Personalize outreach based on available prospect/company information.
  
• Follow up with prospects consistently.
  
• Monitor responses and identify prospects showing buying interest.
  
• Move qualified/interested prospects toward a scheduled discovery or consultation call.
  

Appointment Setting

• Qualify prospects based on the client's defined criteria.
  
• Respond to initial prospect inquiries professionally.
  
• Coordinate with the client when a prospect demonstrates interest.
  
• Schedule qualified appointments directly onto the client's calendar.
  
• Ensure appointments are properly documented and communicated.
  

Reporting & Activity Tracking

• Maintain clear records of outreach and prospecting activities.
  
• Track responses, interested prospects, appointments, and other agreed metrics.
  
• Provide regular updates on outreach activity and results.
  
• Work within the agreed weekly hour limit and prioritize high-value activities.
  

Tools & Technology

The client indicated that Claude AI may be used as part of the prospecting and lead-generation workflow.

The VA should therefore be comfortable learning and working with AI-powered prospecting and research tools.

Other platforms/tools may be provided or determined by the client as part of the onboarding process.

Required Qualifications & Skills

• Previous experience in B2B lead generation, prospecting, outreach, or appointment setting.
  
• Strong LinkedIn prospecting and outreach experience.
  
• Understanding of B2B sales and lead-generation processes.
  
• Ability to research companies, identify relevant prospects, and locate decision-makers.
  
• Strong written English communication skills.
  
• Ability to write clear, professional, and personalized outreach messages.
  
• Comfortable communicating with B2B professionals and business decision-makers.
  
• Strong attention to detail and organization.
  
• Ability to work independently with minimal supervision.
  
• Comfortable using technology and learning new sales/AI tools.
  
• Ability to understand and follow an ICP and prospecting strategy.
  
• Results-oriented and consistent with follow-ups.
  

Preferred Experience

• Experience working with B2B SaaS, AI, technology, consulting, or professional services companies.
  
• Experience with LinkedIn-based outbound campaigns.
  
• Experience with appointment setting for consultants, CROs, sales leaders, or B2B service providers.
  
• Familiarity with AI-powered prospecting and sales-enablement tools.
  
• Experience using Clay or similar prospecting/enrichment platforms.
  

Ideal Candidate Profile

The ideal candidate is:

• Proactive and self-directed.
  
• Comfortable with repetitive but high-value prospecting activities.
  
• Detail-oriented and organized.
  
• Professional and confident in written communication.
  
• Able to personalize outreach rather than relying entirely on generic messaging.
  
• Comfortable working independently within a limited number of weekly hours.
  
• Collaborative and responsive when communicating with the client.
  
• Willing to learn the client's GTM strategy, ICP, messaging, and qualification criteria.
  
• Focused on generating quality conversations and qualified meetings, rather than simply maximizing the number of outreach messages.
  

Working Hours

• Maximum of 10 hours per week.
  
• Approximately 2 hours per day, depending on the agreed schedule.
  
• The schedule can be flexible but should accommodate the client's preferred time zone and availability.
  
• The VA should not exceed the agreed 10-hour weekly cap without prior client approval.
  

Communication

Preferred communication channels:

• Email
  
• WhatsApp
  

The VA is expected to maintain timely and professional communication with the client.

Performance Expectations / KPIs

The client has not yet provided specific numerical outreach or appointment-setting KPIs.

The initial focus should be on:

• Consistent LinkedIn prospecting.
  
• Quality prospect identification.
  
• Relevant and personalized outreach.
  
• Positive prospect engagement.
  
• Qualified lead generation.
  
• Appointments booked on the client's calendar.