Account Executive, AEO Sales
Reports to the Head of Partnerships & Sales | Remote | Full-time
About Perfectus Labs
Perfectus Labs is an AI marketing agency. Our core offer is Answer Engine Optimization (AEO): getting a client’s business found and recommended inside ChatGPT, Gemini, Claude and Google’s AI answers. Search is shifting from ten blue links to a single AI answer, and most business owners have not yet looked at what those answers say about them. You will be the person who shows them.
The role
You own the sales conversation from first audit call to signed order. You will run live site audits with business owners, explain what is blocking their visibility in AI answers in plain language, show them who AI recommends instead of them, and help them pick the right package. Once a deal closes, you hand it to our delivery team with a clean record of what was promised.
This is a new-business sales role. Your job is to find and close new customers from qualified leads and partnerships. Our Account Managers handle delivery and execution of each signed scope of work, so your part ends at a clean handoff.
This is a consultative sale. Most prospects arrive through our webinars, events, partner introductions and audit sign-ups. They are not shopping for AEO by name, and many have never heard the term. You will spend more time teaching and diagnosing than pitching.
Why this role
- You are selling a new category. Most business owners have never heard of AEO, and you will help shape how we explain it.
- Your pipeline is mostly warm: webinar attendees, audit sign-ups, event contacts and partner introductions. There is no cold calling or cold email in this role.
- You get hands-on training and call coverage from the Head of Partnerships & Sales, who closes deals in the same seat.
- Our packages are month to month, so you earn repeat business by selling the right fit, not by locking people in.
What you will do
- Run 30 to 45 minute AEO audit and discovery calls, typically 25 a week at full ramp.
- Walk prospects through their audit results live: crawler access, robots.txt, sitemaps, schema, page structure, missing metadata, and which competitors appear in AI answers for their category.
- Ask which channels actually produce revenue today (paid, SEO, referrals, AEO) so the audit connects to their business and not just to a technical score.
- Explain our packages and recommend a tier based on site size, content volume, budget and how much the client’s own team can do.
- Handle the objections you will hear every week (see below) with accurate, specific answers.
- Follow up in writing after each call with a short recap, the audit, tier details and a checkout link.
- Work the pipeline in Velocity, our CRM: log calls, move deals through stages, assign booking links and keep next steps current.
- Hand off every won deal to operations with a written summary: what was bought, who the contacts are, everything said verbally, and open items.
- Follow up with audit submitters and webinar attendees, and show up at in-person events and webinars when the team needs another closer in the room.
- Work partner-sourced and referral leads, and join partner calls and webinars. Partner strategy sits with the Head of Partnerships & Sales.
- Give the team feedback on what prospects ask for and where deals stall.
Who we sell to
- Owners, founders and marketing leads of businesses doing roughly $500K and above in revenue, with the sweet spot above $1M.
- Coaches, consultants, agencies, professional services (CPAs, advisors, legal), ecommerce brands, home services and trades, and franchise groups.
- Buyers who already have an SEO vendor, a developer, an internal marketer or a PPC agency and need to understand where AEO fits.
The conversations you will have
No two conversations are the same. Every prospect has a different business, a different customer and a different problem behind their interest in AEO. Some need more qualified leads. Some are losing ground to a competitor that AI recommends. Some want to protect their reputation, and some are replacing a vendor that stopped delivering. Your job is to find out which, and to show them that you understand who their customers are and how those customers find and choose a business like theirs.
In every call you should be able to:
- Describe the prospect’s ideal customer back to them in their own terms, and explain how that person now asks AI for help finding a business like theirs.
- Tie the audit findings to the questions their customers are asking, not just to a technical score.
- Connect AEO to how they already market, including referrals, paid ads, events, their current SEO or agency work, and explain what AEO adds.
- Say so when AEO is not the right first step for them.
Beyond that, the same questions and objections come up again and again.
Be comfortable answering these without a script:
- Who are you, and can you show proof? (Case studies and sample deliverables, never invented numbers.)
- We already do SEO, or we have an agency. Does this replace them or sit alongside?
- I asked ChatGPT or Gemini to audit my site and it said we are fine. Why should I trust your audit?
- What exactly happens in month one, and what do I get each month after?
- Is there a contract? (Month to month, 30 days notice.)
- Is it safe to install on our site? What does it touch?
- When will I see results? (First movement in about 30 days, bigger gains around 90. Never promise an outcome.)
- Our developer is mid-redesign. Will this collide?
- I do not trust AI, it is wrong half the time.
- Our budget is tight right now. What is the smallest way to start?
What success looks like
- First 30 days: you know the product, the audit tool and the talk track well enough to run a full audit call, and you have shadowed and run practice calls with the Head of Partnerships & Sales.
- By day 60: you run your own calendar of audit calls and close deals at a consistent rate across Tier 1 and above.
- By day 90: you carry a monthly new-business target, keep your CRM current without reminders, and every handoff to operations is complete the first time.
What we are looking for
Required:
- 2 or more years of B2B sales, ideally selling marketing, SEO, web, SaaS or other services to small and mid-size business owners.
- Strong discovery skills. You ask good questions, listen, and tie what you find to the prospect’s revenue.
- Comfort walking a non-technical owner through a technical audit without jargon.
- A habit of accuracy. You do not repeat a statistic you cannot source, and you correct yourself when you are wrong. In this role, a wrong claim costs more than a lost deal.
- Clear writing. Your recaps and handoffs are short, specific and free of filler.
- Self-managed and organized. You keep your own pipeline, follow-ups and notes.
Preferred:
- Experience selling SEO, content marketing or digital marketing retainers.
- Familiarity with how LLMs and AI search surface sources, or genuine curiosity to learn fast.
- Experience running webinar, event or partner-sourced pipeline.
- Experience with a CRM and booking tools.
- Experience selling directly to business owners or founders.
- Working knowledge of Google Business Profile and local search basics.
- Experience selling on a monthly retainer or subscription model.
How we will train you
- Recorded calls from our existing sales team, the audit walkthrough, the call structure template, and an audit glossary and FAQ.
- Mock audit calls with the Head of Partnerships & Sales, then live calls you sit in on, then live calls you run with backup.
- A written reference on approved claims, pricing and what we do and do not deliver, so you always know what is safe to say.
Tools you will use
- Velocity, our CRM, for pipeline, call logging, booking links and deal stages.
- Our AEO audit tool, which you will run live on calls and share with prospects.
- Slack for escalations and handoffs to operations.
- Google Workspace: Gmail, Calendar and Drive.
- Checkout links for tier selection and signature.
Logistics
- Schedule: 9-5, M-F
- Travel: occasional in-person events, details TBD
Flexible work from home options available.