Build, manage, and optimize paid search and social campaigns, including keyword research, budget prioritization, and performance analysis against traffic, conversion, and ROI/ROAS goals. Prepare weekly reports and recommendations for leadership while contributing to brand strategy, managing projects, and maintaining vendor relationships.
Develop and execute SEO strategies to increase clients and referrals, including keyword research, content and technical SEO recommendations, management of more than 20 Google Business Profile listings, and link building. Track traffic and rankings, maintain SEO reporting in GA4, and use performance data to recommend optimizations.
