You will own the end-to-end paid growth strategy for B2B SaaS accounts, focusing on driving pipeline and revenue rather than vanity metrics. This includes managing budgets, optimizing channel mixes, and leading stakeholder communication across marketing and sales teams.
You will set up, launch, and optimize paid campaigns across Google, Meta, and LinkedIn for B2B SaaS clients. Additionally, you will manage creative briefings, analyze performance data, and present strategic recommendations to clients.
You will advise B2B SaaS clients on GTM strategy execution and manage the implementation of core RevOps processes in CRM and GTM tools. Additionally, you will analyze client data to drive performance improvements and develop AI-driven automation workflows.
You will be responsible for creating effective B2B SaaS messaging across various formats, from initial briefing to final approval. You will collaborate with cross-functional teams to ensure consistent brand tone and use data-driven insights to optimize content performance.
The role involves active sourcing, screening applications, and conducting structured interviews with potential candidates. Collaboration with the HR team and departments to understand job requirements and implement recruiting strategies is also essential.
