The Integrated Marketing Lead translates brand positioning and member insights into creative briefs to drive integrated campaigns across paid, owned, and earned channels. They act as the quality layer between strategy and execution, managing agency relationships and collaborating with cross-functional teams to ensure brand integrity.
Whoop
8 Remote Job Openings at Whoop
Define and execute international brand media strategies to increase awareness and affinity across key global markets. Collaborate with cross-functional teams and external partners to optimize media campaigns across various channels including OTT, TV, and social media.
Lead wholesale partnerships and expansion across the UK and Ireland by identifying and onboarding new retail partners. Manage existing relationships through business reviews and align commercial strategies with global stakeholders to grow the membership base.
Develop and execute omnichannel trade marketing plans to drive brand awareness and sell-through across retail channels in France and Southern Europe. Collaborate cross-functionally to deploy POS materials, manage retail training, and analyze campaign performance to optimize ROI.
Lead wholesale partnerships and expansion across the UK and Ireland, managing the end-to-end process of onboarding and growing retail partnerships. Responsible for commercial strategy, sales reporting, and aligning with global stakeholders to meet quarterly sales targets.
The Integrated Marketing Lead will define brand strategy, track health metrics, and translate product priorities into creative briefs. They will orchestrate end-to-end integrated campaigns across paid, owned, and earned channels while acting as a bridge between creative and commercial teams.
The Senior Lead will define and execute media strategies across key international markets to drive brand awareness and affinity. They will collaborate cross-functionally with internal teams and external partners to manage media campaigns and analyze performance data.
The Senior Manager will partner with executive leadership to develop the long-term strategic narrative, coordinate the annual strategic planning process, and lead deep-dive evaluations of high-conviction strategic bets. Responsibilities also include managing competitive intelligence monitoring and driving key business model and pricing decisions.