You will manage and scale the global traffic supply chain by building relationships with media networks and agency partners. Additionally, you will collaborate with engineering and data teams to enforce risk-control frameworks and ensure traffic integrity.
You will support the evaluation of marketing performance and generate user growth insights across global markets. Additionally, you will maintain analytical infrastructure including attribution tracking, automated reporting, and fraud monitoring.
Execute and optimize granular ad campaigns across non-standard long-tail channels, DSPs, and CTV networks for LATAM and SEA markets. Collaborate with the Mar-Tech team to filter traffic anomalies and reduce blended effective CPA through rigorous sub-publisher optimization.
Lead the global traffic supply chain by forging strategic partnerships with media networks and agency partners to scale user acquisition. Implement risk-control frameworks and conduct financial audits to combat fraudulent traffic and protect profit margins.
