Lead brand creative across a portfolio of wellness brands, focusing on upleveling websites, visual identity systems, and packaging. Architect AI-enabled creative workflows to improve production speed and lead a junior creative organization to higher standards.
Scale Media
5 Remote Job Openings at Scale Media
Lead the experimentation roadmap and CRO program to optimize landing pages, checkout funnels, and overall website performance. Use data analytics and UX principles to identify friction points and implement measurable revenue lift across eCommerce sites.
Lead the development of performance-driven creative strategies for paid social channels, specifically Meta and TikTok, to drive customer acquisition. Translate performance data and audience insights into actionable creative briefs and scalable frameworks for UGC-driven content.
Lead the strategy and operational performance of the ecommerce ecosystem across multiple wellness brands, focusing on Shopify optimization and conversion rate improvement. Manage a cross-functional team to execute testing roadmaps, AI-enabled workflows, and data-driven customer journey enhancements.
Lead the creator marketing strategy across TikTok and Meta, focusing primarily on driving growth for TikTok Shop. Manage creator relationships, operational workflows, and collaborate with performance creative and growth teams to optimize content and GMV.
