Lead site conversion and funnel testing across a portfolio of DTC wellness brands, personally owning PDPs, checkout, and subscription flows. Manage and develop a landing page optimization team while implementing AI-enabled workflows to improve testing production.
Scale Media
8 Remote Job Openings at Scale Media
Lead paid acquisition strategy and performance across a portfolio of DTC wellness brands, focusing on Meta, Google, and YouTube. The role involves optimizing media buying systems, improving attribution, and redesigning growth workflows using AI-enabled automation.
Lead organic acquisition across three wellness brands by owning SEO strategy, content operations, and digital PR. Focus on driving measurable customer acquisition and increasing brand visibility within AI and LLM-powered search experiences.
Lead paid acquisition strategy and performance across a portfolio of DTC wellness brands, focusing on Meta, Google, and YouTube. The role involves optimizing acquisition economics, redesigning growth workflows using AI, and partnering with creative and analytics teams.
Lead the development of performance-driven creative strategies for paid social channels, specifically Meta and TikTok. Translate performance data and business goals into scalable creative frameworks and high-quality briefs for UGC-driven content.
Lead brand creative across a portfolio of wellness brands, focusing on upleveling websites, visual identity systems, and packaging. Architect AI-enabled creative workflows to improve production speed and lead a junior creative organization to higher standards.
Lead the development of performance-driven creative strategies for paid social channels, specifically Meta and TikTok, to drive customer acquisition. Translate performance data and audience insights into actionable creative briefs and scalable frameworks for UGC-driven content.
Lead the strategy and operational performance of the ecommerce ecosystem across multiple wellness brands, focusing on Shopify optimization and conversion rate improvement. Manage a cross-functional team to execute testing roadmaps, AI-enabled workflows, and data-driven customer journey enhancements.
