The Traffic Manager is responsible for operational coordination, routing projects between account managers and the implementation team. They monitor timelines, budgets, and resource capacity to ensure efficient project flow and quality verification.
The role involves owning the execution across paid advertising, marketing automation, and analytics for client programs and internal initiatives, building, launching, and optimizing campaigns across platforms like Google Ads, Meta, and LinkedIn. Responsibilities are divided across Marketing Automation & CRM (30-35%), Paid Advertising Execution (20-25%), Analytics & Reporting Infrastructure (20-25%), and Platform Operations & Technical Ownership (15-20%).
