Paid Advertising Specialist - Google Ads Expert (Remote Contractor)

Paid Advertising Specialist - Google Ads Expert (Remote Contractor)

Location: Fully Remote (US-Based) - Tampa/Southeast US contractors welcome
Employment Type: Freelance / Independent Contractor (1099)
Commitment: Variable hours based on client campaign needs
Start Date: Immediate (February 2026)

REMOTE CONTRACTOR | GOOGLE ADS EXPERT | IMMEDIATE START

Execute high-impact advertising campaigns managing $50K-$150K/month budgets for B2C and B2B clients. Build and optimize campaigns across Google Ads (primary), Meta, and LinkedIn for established marketing agency (since 2009). 100% remote contractor role with variable hours based on active campaigns - perfect for experienced PPC specialists seeking project-based work with professional team support and diverse client exposure.

Key Skills: Google Ads | Meta Ads | LinkedIn Ads | Campaign Optimization | Marketing Automation | Analytics

This Contractor Role Is Perfect For:

• Google Ads specialists managing $50K+/month budgets who want flexible project-based work
• Agency PPC veterans seeking variable hours without employment commitment
• Senior-level execution specialists who excel at optimization but don't want to own strategy
• Multi-platform advertisers (Google/Meta/LinkedIn) comfortable with diverse B2C and B2B campaigns
• Self-directed contractors who thrive with strategic direction but minimal oversight

This Role Is Not a Fit If:

• You need guaranteed minimum hours (hours fluctuate based on active client campaigns)
• You're early-career or lack $50K+/month budget management experience
• You want to develop strategy vs. execute campaigns per strategic specifications
• You need W2 employment, benefits, or income stability (1099 contractor only)
• You can't start immediately (we have active campaigns requiring support now)

What We Offer

• Flexible remote work - work from anywhere in the US, set your own hours
• Professional team support - experienced strategists provide campaign direction; you execute with autonomy
• Variable project flow - hours fluctuate with active campaigns (no guaranteed minimum)
• High-impact work - manage significant advertising budgets ($50K-$150K+/month) with measurable results
• Diverse client exposure - B2C and B2B campaigns across professional services verticals
• Immediate start - active campaigns ready now for the right contractor
• Established agency - in business since 2009, professional contractor relationships

About This Role

Marketing Direction seeks a Paid Advertising Specialist for hands-on execution of high-volume campaigns across Google Ads, Meta, and LinkedIn. This is tactical campaign management (not strategy) with secondary marketing automation support when workload allows.

Responsibilities

Paid Advertising Execution (70-80% of work):

Google Ads (Primary Platform - ~60%):

• Build and launch Search, Display, and Performance Max campaigns for B2C and B2B clients
• Manage high-volume campaigns ($50K-$150K+/month budgets)
• Execute daily optimization: bid adjustments, keyword additions/negatives, audience refinements
• Conduct A/B testing on ad copy, landing pages, and creative variations
• Monitor performance metrics and implement tactical improvements
• Troubleshoot tracking issues (conversion tracking, Google Tag Manager, analytics)
• Create and maintain campaign documentation and performance reports

Meta Ads (Secondary Platform - ~20%):

• Build and launch Facebook/Instagram campaigns
• Manage audience targeting, creative testing, and budget optimization
• Execute retargeting campaigns and lookalike audience strategies
• Optimize for lead generation and conversion objectives

LinkedIn Ads (Tertiary Platform - ~10-15%):

• Build and manage B2B LinkedIn campaigns
• Optimize for lead generation and form fill conversions
• Manage sponsored content and InMail campaigns

Marketing Automation Support (20-30% of work when available):

When paid advertising workload allows, provide overflow support for marketing automation:

• Build email workflows and nurture sequences in GoHighLevel, HubSpot, or other platforms
• Configure automation triggers and conditional logic
• Set up lead scoring and pipeline routing
• Create email campaigns per strategic specifications
• Troubleshoot automation issues and data flow problems

Platforms: GoHighLevel, HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact

Collaboration:

• Work closely with Digital Marketing Manager on campaign execution and reporting
• Coordinate with Chief Marketing Strategist on strategic specifications and performance goals
• Communicate proactively on campaign performance, issues, and optimization opportunities

Qualifications

Required:

• 5+ years hands-on paid advertising execution (not just management oversight)
• Google Ads expert - personally built and optimized campaigns at scale ($50K+/month budgets)
• Proven track record managing campaigns for B2C lead generation, SaaS, or B2B professional services
• Meta Ads proficiency - Facebook/Instagram campaign execution and optimization
• Analytics skills - Google Analytics (GA4), conversion tracking, attribution, reporting
• Self-directed - can execute based on strategic specs without constant oversight
• Detail-oriented - catches tracking issues, maintains campaign hygiene, documents work
• Portfolio/Examples required - must provide 2-3 campaign examples showing YOUR hands-on work

Preferred (Bonus Skills):

• LinkedIn Ads experience - B2B campaign execution and lead generation
• Marketing automation platforms - GoHighLevel, HubSpot, Salesforce, Zoho
• Google Ads certifications - Search, Display, Shopping, Video
• PPC optimization platforms - Optmyzr, Opteo, or similar tools
• Industry experience - B2C lead generation or B2B professional services
• Agency or multi-client background - comfortable context-switching between clients
• Reporting tools - Looker Studio, Power BI, Data Studio, SEMrush, advanced analytics

Work Style:

• Reliable communicator - consistent updates, meets deadlines, tracks time accurately
• Performance-focused - drives measurable improvements (CPA reduction, ROAS increase, conversion rate lift)
• Self-sufficient - works independently with minimal hand-holding
• Proactive - identifies optimization opportunities and implements improvements without being asked
• Collaborative - takes direction well, incorporates feedback professionally

Hiring Timeline

We're reviewing applications on a rolling basis and interviewing qualified candidates this week. This is an immediate-need role supporting active client campaigns - we expect to make a hiring decision within 7-10 days of finding the right contractor. Strong candidates receive contact within 2 business days of application submission.

How to Apply

Please submit your application through our online application system (BambooHR).

Required:

1. Resume/Experience Summary highlighting hands-on paid advertising execution
2. Campaign Examples (2-3 examples of YOUR personal work - see application questions)
3. Platform Proficiency Assessment (quick ratings - see application questions)
4. Desired Rate & Availability (captured in application form)
5. Responses to scenario questions (2 questions demonstrating real expertise)

Portfolio/examples are required - applications without campaign examples will not be reviewed.

We review applications within 3-5 business days and move quickly with qualified candidates.

Why Work with Marketing Direction

1. Focused Scope, Clear Expectations You're here to execute paid advertising campaigns (and occasionally support automation). No scope creep, no "everything marketing" dumping ground. Clear role, clear deliverables.

2. Strategic Support Without Micromanagement Our Chief Marketing Strategist provides campaign strategy and specifications. You execute with autonomy. We trust your optimization expertise - you don't need approval for every bid adjustment.

3. Established Agency, Stable Work We've been in business since 2009. This isn't a one-off project - we're building ongoing contractor capacity. Perform well, and there's consistent work.

About Marketing Direction

Marketing Direction is an established B2B marketing agency (since 2009), specializing in strategic marketing planning and execution for professional services firms.
We're growing, and we need talented execution specialists to support that growth.

Working Relationship & Logistics

Employment Type: Independent Contractor (1099)
Hours: Variable based on client campaign needs - NO GUARANTEED MINIMUM
Schedule: Flexible hours, but responsive during business hours (9 AM - 5 PM ET preferred)
Time Tracking: Required via Monday.com project management system
Invoicing: Monthly for hours worked
Communication: Teams (video calls), Monday.com (project updates), Email
Meetings: Weekly status check-ins (30 min), ad-hoc calls as needed
Reports To: COO (primary), Digital Marketing Manager (secondary), Chief Marketing Strategist (strategic direction)
Contract Type: Ongoing engagement (not project-based)

Marketing Direction is an equal opportunity employer. We work with contractors across diverse backgrounds and are committed to creating an inclusive environment.

Skills

Core Role: Paid Advertising Specialist | Google Ads Expert

Platforms: Google Ads | Meta Ads | Facebook Ads | Instagram Ads | LinkedIn Ads | GoHighLevel | HubSpot | Salesforce | Zoho

Skills: Search Campaigns | Display Campaigns | Performance Max | Campaign Optimization | Conversion Tracking | Lead Generation | A/B Testing | Budget Management | ROAS Optimization | CPA Reduction | Marketing Automation | Google Analytics | GA4 | Looker Studio