You will be responsible for developing and executing marketing strategies across partner channels, including tax advisors, affiliates, and resellers. You will work closely with sales and business development teams to create repeatable processes that drive qualified leads and measurable revenue.
The freelancer will create motion design content such as explainer videos and product demos, alongside graphic design assets like ad creatives and presentations. They are responsible for managing their own project delivery, coordinating deliverables, and integrating AI tools into creative workflows.
You will be responsible for developing and executing go-to-market strategies, including pricing, positioning, and sales channel optimization. Additionally, you will manage the full sales cycle from lead generation to contract closure while providing commercial feedback to the product team.
You will define the platform's vision, manage the product roadmap, and oversee the entire development lifecycle from prototyping to release. Additionally, you will conduct market research by engaging directly with tax firms to inform product decisions and pricing strategies.
You will act as the primary contact for specific business domains, managing requirements from stakeholders like accounting and customers. You are responsible for the full product lifecycle, including feature specification, prioritization, and ensuring successful implementation and operation.
You will own and manage the reseller and affiliate channel, including full P&L responsibility and setting strategic sales targets. Your role involves recruiting new partners, conducting product and sales training, and ensuring consistent pipeline growth through effective CRM management.
Responsible for organic reach, website performance, and the conversion of visitors into qualified leads. This includes developing SEO strategies, optimizing website structures, and managing AI-supported content processes.
