The role involves executing daily marketing tasks such as managing landing pages, running ad campaigns, and handling email marketing. You will also be responsible for cleaning CRM data, automating routine processes, and using AI tools to draft content and create visuals.
You will manage day-to-day marketing activities, including updating landing pages, executing paid campaigns, and creating ad creatives. You will also be responsible for writing copy, managing newsletters, and reporting on performance metrics using various marketing tools.
You will work directly with the management team to identify and evaluate new business opportunities, market trends, and strategic initiatives. You will manage your own projects from initial concept to final execution and present your findings to the leadership team.
You will be responsible for developing and executing marketing strategies across partner channels, including tax advisors, affiliates, and resellers. You will work closely with sales and business development teams to create repeatable processes that drive qualified leads and measurable revenue.
You will define the platform's vision, manage the product roadmap, and oversee the entire development lifecycle from prototyping to release. Additionally, you will conduct market research by engaging directly with tax firms to inform product decisions and pricing strategies.
You will be responsible for developing and executing go-to-market strategies, including pricing, positioning, and sales channel optimization. Additionally, you will manage the full sales cycle from lead generation to contract closure while providing commercial feedback to the product team.
You will own and manage the reseller and affiliate channel, including full P&L responsibility and setting strategic sales targets. Your role involves recruiting new partners, conducting product and sales training, and ensuring consistent pipeline growth through effective CRM management.
