Vice President, Creative Director, Copy

Department Leadership and Direction

• Set and communicate the vision, priorities and standards for Princeton10’s copy discipline.

• Translate agency goals into clear departmental objectives, capability plans and measures of success.

• Represent Copy on the agency leadership team and contribute to company planning, growth and organizational decisions.

• Partner with the VP, Art and other department leaders to strengthen integration across copy, design, strategy, medical and client service.

• Champion creative ambition, accountability and responsible innovation within a highly regulated industry.

Creative Excellence and Delivery

• Set the standard for concept development, messaging, storytelling and copy execution across digital, print, video, motion and experiential work.

• Ensure copy is strategically sound, creatively compelling, factually accurate and appropriate for client and regulatory requirements.

• Establish effective review and approval practices, with clear quality ownership across senior copy leaders.

• Provide senior oversight on the agency’s highest-impact, most complex or sensitive work without becoming the default reviewer for every deliverable.

• Identify recurring quality or delivery issues and address them through coaching, clearer standards, stronger processes or capability development.

• Evaluate emerging technologies, including AI, that can improve creative quality, efficiency or the services P10 provides.

People, Capacity and Department Performance

• Lead, coach and develop the agency’s copywriters, editors and copy leaders.

• Set clear role and performance expectations, provide timely feedback and address performance concerns consistently.

• Identify emerging leaders and build succession depth for critical creative and management responsibilities.

• Partner with Project Management and Operations to forecast copy demand, allocate talent and identify upcoming capacity or capability gaps.

• Make thoughtful recommendations about hiring, employee development, contractors, tools and other departmental investments.

• Manage the Copy department budget and understand how staffing, utilization, scope and rework affect account and agency profitability.

• Foster a collaborative, inclusive and accountable team culture that supports creativity, growth and sustainable performance.

Client and Business Leadership

• Represent Copy in senior client presentations, articulating creative strategy, messaging and rationale with confidence.

• Build trusted client relationships through strong creative judgment, pharmaceutical expertise and practical business understanding.

• Serve as a senior creative advisor on priority accounts and help resolve significant creative or client challenges.

• Lead or support creative development for new business pitches, proposals and account expansion opportunities.

• Partner with Client Services, Strategy and Project Management to ensure creative ambition is aligned with business objectives, scope, timing and budget.

• Help translate P10’s copy capabilities into differentiated offerings, thought leadership and new opportunities for growth.

• 15+ years of copy/creative experience in pharmaceutical, healthcare, or highly regulated advertising, with at least 5 years in a senior leadership role.

• Experience leading brand planning with clients with budgets in the $3M-$10M range

• Strong portfolio that showcases cutting edge pharmaceutical or life sciences work and exceptional DTC and HCP concepts.

• Proven experience leading and developing creative teams, with a track record of inspiring high performance.

• Experience with resource planning, staffing decisions, budgets and the commercial factors affecting agency delivery. 

• In-depth knowledge of pharmaceutical regulations and industry trends.

• Ability to balance creative ambition with strategy, compliance, scope, timelines and financial realities. 

• Strong communication, presentation, and client-facing skills.

• Ability to balance visionary thinking with hands-on oversight of copy execution.