Territory Manager

Territory Manager

 Make an impact with Laerdal!

 Who we are:

Laerdal Medical is a family-owned Norwegian company that has been active internationally in medical education and simulation for more than 50 years. Our products, digital solutions and services are used in hospitals, emergency medical services, educational institutions and first aid organisations, among others. With our mission “Helping save lives”, we aim to help save one million more lives every year by 2030 – sustainably and together with our customers and partners.

About the role:
As Territory Manager for the Central Germany region (focus: Hesse, Baden-Württemberg, Rhineland-Palatinate, Saarland, North Rhine-Westphalia), you are responsible for the commercial development of your sales territory. You win new customers, develop existing customer relationships strategically and translate clinical, educational and organizational needs into suitable, value-based solutions. In doing so, you position Laerdal as a long-term, trusted partner – with a focus on measurable training quality, competence development and patient safety.
This is a field-based role with mobile working. You work independently in your territory while collaborating closely with Inside Sales, Customer Success, product specialists and technical support.

Your responsibilities:

Responsibility for revenue, growth and sustainable business development in the Central Germany region
- Developing and implementing a structured territory plan with clear prioritization of customers, potential and activities
- Actively acquiring new customers and strategically developing existing customer relationships and key accounts
- Consultative, solution-oriented selling of the Laerdal portfolio of simulation, resuscitation, digital learning solutions and services
- Identifying customer needs and conducting consultations, presentations, product demonstrations and workshops
- Managing the entire sales process, from qualifying an opportunity through quotation, tender and negotiation to closing
- Building strong relationships with decision-makers, users, multipliers and other relevant stakeholders
- Active pipeline, opportunity and forecast management as well as reliable maintenance of customer and activity data in Salesforce
- Monitoring market trends, customer developments and competitor activities in the sales territory
- Working closely with internal departments to ensure a seamless, high-quality customer experience
- Representing Laerdal at customer events, congresses, trade fairs and relevant networking events

What you ideally bring:

 
A university degree or comparable qualification, ideally in business, healthcare, life sciences, medical technology or education
- Experience in B2B solution selling; experience in medical technology, healthcare, simulation, education and training or emergency medical services is an advantage
- Experience with complex sales processes, multiple stakeholders and longer decision cycles
- Strong consultative selling skills: you understand challenges and turn them into clear, value-based solutions
- Sound commercial understanding and experience in negotiation, pricing, quotation and forecast management
- A structured, independent and results-oriented way of working with a high degree of personal responsibility
- Strong communication skills and the ability to explain clinical, educational and technical content clearly
- Experience with CRM systems, preferably Salesforce, and confident use of Microsoft 365
- Knowledge of procurement and tender processes in healthcare is an advantage
- Excellent German and good English skills
- Willingness to travel within the Central Germany region and a full driving licence (category B)

What we offer:

- A permanent employment contract with 30 days of annual leave
- Flexible working hours and mobile working
- A thorough, individual induction with structured onboarding, product training and continuous development
- Meaningful work in a company with the mission “Helping save lives”
- An international, appreciative working environment with short decision-making paths and close cross-functional collaboration
- Company pension scheme
- JobRad bike leasing
- Modern work equipment and everything you need for your field-based role

Interested?
We look forward to receiving your application. 

For questions about the position, please contact Ulli Klein, National Sales Manager at ulli.klein@laerdal.com

Ready to apply?
Please register your application by 30.11.2026.

We look forward to hearing from you!