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Well Copy

Email Marketing Account Manager / Senior Email Strategist

Posted 22 minutes ago
5-10 years experience
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AI Summary

The role involves full ownership of client accounts, including the development and execution of email marketing strategies, automated flows, and weekly campaigns. The manager acts as the primary client liaison while overseeing a pod team to ensure high-quality results and client satisfaction.

Mission Statement 
Email Marketing Account Managers / Senior Email Strategists at Well Copy are responsible for full ownership of client accounts. Ensuring strategy that drives results, constant communication with clients, operational excellence, and consistent results. The mission is to maintain 100% client retention and satisfaction across 5-8 accounts by being the bridge between our internal team and each brand we serve.
 
Core Responsibilities 
  • Strategy & Execution: Own and drive the overall email marketing strategy, managing all flows, campaigns, and performance-driving initiatives per client. 
  • Pop-Up Forms: Build and continuously optimize high-converting pop-ups through A/B testing and performance tracking. 
  • Flows: Create and maintain all automated flows, ensuring consistent A/B testing, strategic updates, and top-tier execution across accounts. 
  • Campaigns: Plan, oversee, and execute weekly email campaigns, from calendar creation to final approval and deployment. 
  • Communication & Client Management: Act as the main client liaison, delivering regular updates, leading calls, and responding to all messages with speed and clarity. 
  • Client Email Revisions: Handle all client-requested email revisions personally, only involving team members when absolutely necessary. 
  • Team Oversight: Lead and manage your pod team with daily check-ins and full accountability for quality and timelines.

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