Field Sales Manager - Heating (US)

ABOUT EUROFASE

Eurofase designs, sources, and distributes lighting products and electric heaters under one platform, supplying residential and commercial markets with branded and private label finished goods. We serve consumers, contractors, and designers through multiple channels of distribution. For over 30 years, Eurofase is committed to design leadership, uncompromising quality, and a competitive, customer-centric philosophy.

ABOUT THE ROLE
Eurofase is looking for a motivated, hands-on Field Sales Manager to help grow our electric infrared heating business across the United States.
This role is focused on being in the field—developing new business, visiting customers, supporting independent sales representative agencies, and turning sales opportunities into orders. Working under the direction of the Director of Sales – Heating, you will expand our distributor and dealer network and build relationships across electrical distribution, outdoor living, hearth and BBQ, lighting showroom, hospitality, and construction channels.
The successful candidate will develop a strong technical understanding of our heating products and controls and confidently deliver product demonstrations, technical training, and application guidance.
An electrical background or previous experience selling, installing, or supporting heating products is highly preferred.

Business Development and Account Growth
•    Execute sales initiatives and territory plans established with the Director of Sales – Heating.
•    Achieve assigned sales, new-account, and account-growth targets.
•    Identify and develop new distributors, dealers, contractors, and project opportunities.
•    Regularly visit existing and prospective customers to build relationships, identify needs, and secure business.
•    Develop stocking partnerships, product displays, and dealer programs in collaboration with the Director of Sales.
•    Follow up consistently on leads, quotations, training sessions, and project opportunities to convert activity into sales.

Sales Representative and Channel Support
•    Work alongside independent sales representative agencies to develop opportunities and grow territory sales.
•    Conduct joint customer visits, product demonstrations, contractor training, and lunch-and-learns.
•    Train sales representatives and customer teams on product features, applications, controls, and competitive advantages.
•    Help representatives identify priority accounts and follow through on agreed actions.
•    Track territory activity and communicate opportunities, challenges, and support needs to the Director of Sales.

Product and Technical Support
•    Develop strong working knowledge of the Eurofase heating product line and compatible controls.
•    Understand product selection, heater placement, electrical requirements, mounting options, clearances, and installation considerations.
•    Provide product and application guidance using approved technical documentation.
•    Support customers, contractors, and sales partners with product selection and project requirements.
•    Coordinate complex layouts, wiring questions, and troubleshooting with internal technical and sales support teams.
•    Clearly explain technical information to both technical and non-technical audiences.

Field Execution and Reporting
•    Plan travel and customer visits to maximize territory coverage and sales opportunities.
•    Attend trade shows, industry events, and customer training sessions.
•    Maintain current account information, sales opportunities, and follow-up activities in the CRM.
•    Provide regular pipeline updates, sales forecasts, and field activity reports.
•    Share competitor insights, customer feedback, and market opportunities with the internal team.
•    Collaborate with sales support, operations, marketing, product management, and technical teams.

QUALIFICATION & EDUCATION REQUIREMENTS:
•    Three or more years of B2B outside sales, technical sales, or relevant industry experience.
•    Experience working with distributors, dealers, contractors, or independent sales representative agencies.
•    Strong technical aptitude and the ability to learn and explain product applications and installation requirements.
•    Strong prospecting, presentation, relationship-building, and follow-up skills.
•    Comfortable delivering customer training and conducting hands-on product demonstrations.
•    Organized, self-motivated, and able to manage a demanding travel schedule independently.
•    Experience using CRM systems and Microsoft Office.
•    Based in the United States and authorized to work in the U.S.
•    Valid driver’s license and willingness to travel 50–75%, including overnight travel (travel expenses will be covered in full).    

PREFERRED SKILLS:
•    An electrical background or experience with electric heating products is highly preferred. Relevant backgrounds may include electrical trade experience, electrical engineering or technology education, or technical sales involving heaters and controls.
•    Experience in electric heating, HVAC, electrical products, lighting, construction products, or outdoor living is an asset.
•    Ability to read electrical specifications, wiring diagrams, and technical drawings is an asset.