Technology Systems Analyst, Marketing

Segment Tracking Plan Care & Maintenance

• Own the ongoing accuracy, documentation, and governance of Segment tracking plans, including event and property naming conventions, schemas, and validation rules.
• Monitor tracking plan violations and unplanned events; investigate root causes with engineering and marketing stakeholders and drive fixes to closure.
• Review and approve new event or property requests, ensuring they align with existing taxonomy before implementation.
• Maintain clear, current documentation of the tracking plan, data sources, and destinations for both technical and non-technical audiences.
• Periodically audit Segment sources and destinations to confirm data flows correctly and is used as intended.
• Develop and maintain standard operating procedures (SOPs), process documentation, and system governance documentation.
• Partner with Segment's customer service representative to stay up to date on changes and new functionality, and to align on best practices for using Segment to meet our Marketing Team’s goals.

Platform Administration & Support

• Serve as the primary administrator and subject matter expert for Segment, Iterable, Unbounce, and Jotform: manage users, permissions, and integrations.
• Act as the first line of technical support for the marketing team, answering platform questions and troubleshooting issues with campaigns, journeys, audiences, and data syncs.
• Own system configuration, user management, troubleshooting, and ongoing platform optimization
• QA new Iterable journeys, campaigns, and audience segments as needed, in partnership with marketing stakeholders, particularly where data or integration setup is involved or dynamic data may be involved.
• Manage relationships between integrated systems and ensure reliable data flow across platforms.
• Coordinate platform updates, new integrations, and vendor releases, evaluating their impact on existing workflows before rollout.
• Submit change requests through the CAB process as needed.

Cross-Functional Collaboration & Enablement

• Partner with engineering and data teams to implement new tracking requirements and ensure Segment and Iterable stay aligned with the broader data infrastructure.
• Train and enable marketing team members on platform capabilities, self-service tools, and best practices for requesting new tracking or campaign support.
• Work with analytics and CRM teams to ensure marketing data flowing through Segment supports accurate downstream reporting and personalization.
• Recommend process or tooling improvements based on recurring support requests or recurring data quality issues.

Data Governance and Compliance

• Monitor data quality, integrity, and compliance across marketing technology platforms.
• Partner with stakeholders to maintain accurate constituent and engagement data.
• Support governance practices related to tracking, segmentation, and data collection.

• 2-4 years of experience in marketing operations, marketing technology, business/data analysis, or a similar analyst role.
• Hands-on experience with Segment or a comparable customer data platform (e.g., Tealium, mParticle), and Iterable or a comparable marketing automation/ESP platform (e.g., Braze, Marketo, HubSpot).
• Working understanding of event-based tracking concepts: events, properties, schemas, APIs, and webhooks.
• Comfortable reading and troubleshooting JSON payloads and basic data structures.
• Strong troubleshooting and analytical skills, with the ability to diagnose data or campaign issues methodically.
• Ability to explain technical concepts clearly to non-technical marketing stakeholders and translate business requests into technical specifications.
• Detail-oriented, with strong ownership of documentation and data governance.
• Comfortable navigating ambiguity and helping establish new workflows and best practices
• Strong analytical skills and comfort working with data.
• Excellent problem-solving and organizational skills.

• Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop, and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

For this role, the anticipated base salary range is $95,000–$125,000 per year. This role may also be eligible for additional bonus or variable compensation designed to align total compensation with an employee’s overall contribution to the organization.

We believe incentives matter. Our Principles-Based Management™ (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, compensation may vary within or outside of the anticipated range based on these considerations.