Sr. Director, National Accounts

Sr. Director, National Accounts

SIG SAUER, Inc.  is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training.  For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision.  Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.  Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy.  Headquartered in Newington, New Hampshire, SIG SAUER employs people across various U.S. locations, and global facilities across multiple regions.  SIG SAUER is certified a Great Place to Work™.  For more information about the company and product line visit: www.sigsauer.com.

Position Summary: The Sr. Director, National Accounts, is responsible for driving strategic growth and profitability across national accounts within the Commercial Sales division. This role leads account acquisition, retention strategies, and ensures alignment with organizational goals to deliver unmatched performance in revenue generation and market share. The Sr. Director, National Accounts, will bring extensive experience in leading high-value customer relationships, driving large-scale revenue growth, and executing strategic account plans across multi-channel environments. They possess advanced strategic planning, and data-driven decision-making skills. The Sr. Director National Accounts will demonstrate exceptional, enterprise-level collaboration while driving alignment across multiple departments, influencing executive stakeholders, and lead cross-functional strategies that support long-term goals.  They are expected to anticipate interdepartmental impacts, resolve complex conflicts, shape unified decision-making, and build a culture of transparency and trust. The Sr. Director, National Accounts will work in a team environment collaborating with Product Development, Marketing, Supply Chain, Customer Service, Finance, Legal and Operations as well as external customers and distributors.

FLSA: Exempt

Job Duties and Responsibilities:

• Develop and execute national account strategies that achieve revenue targets and expand market presence.
• Oversee relationships with major national accounts, ensuring exceptional service and long-term partnerships.
• Implement standardized account acquisition and management best practices. Align initiatives with corporate objectives, including transformation projects and commercial sales goals.
• Serve as the point of contact for top-tier national retailers, distribution channels, and strategic partners.
• Ensure all national account strategies, sales activities, and customer programs fully comply with federal, state and local regulations governing the sale and distribution of firearms.
• Drive initiatives such POS/Retail Data Expansion, VMI programs, and direct dealer expansion. Champion process improvements and leverage technology for efficiency gains.
• Lead annual planning, business reviews, and long-term growth initiatives for major accounts.
• Partner with Finance to deliver accurate forecasts, profitability analyses, and business reporting. Partner with Legal and Compliance, and Operations teams to confirm that contract, promotion, inventory movement, and channel strategies are developed and executed within all applicable regulatory frameworks.
• Monitor KPIs such as revenue growth, market share, and profitability. Utilize dashboards and reporting tools to track performance by channel, rep group, account manager, customer, and product line. Monitor competitive activity, retail/category dynamics, and emerging market trends.
• Lead, mentor, and manage a high-performing sales team, fostering a culture of accountability, innovation, and collaboration.
• Coach and mentor team talent, setting clear priorities and success metrics. Develop leadership and influence skills for indirect management.
• Ensure that the appropriate team structure and members are in place for the team to achieve its goals and objectives, interviewing and selecting the most highly skilled candidate(s) for the team.
• Provide regular and structured feedback, ensuring high performance.
• Create an environment of collaboration and open communication.
• Actively measure and enhance employee engagement by addressing team members' concerns and providing opportunities for feedback.
• Make strategic, data-driven decisions that balance short-term needs with long-term objectives.
• Ensure decisions align with company values and goals.
• Lead the team in identifying and solving complex problems, breaking down challenges into manageable tasks, providing guidance on how to tackle them, and in adopting processes for continuous improvements.
• Communicate feedback from senior leadership to the team, ensuring it is actionable.
• Utilize strong and creative problem-solving skills to address challenges in sales performance, operations or customer satisfaction.
• Travel frequently to customer sites, events and shows, and company facilities, approximately 40% of the time.
• Miscellaneous duties as assigned.
• May lead and actively volunteer for Continuous Improvement projects and tasks.
• Participate in 5s workplace organizational activities and maintain the area in good working order through sustainment activities, including requests for maintenance when needed for both personal space and multi-use department spaces.
• Must follow all required Safety and ISO procedures.

Education/Experience & Skills:

• Bachelor’s degree in Business, Marketing, or related field, and 12+ years of experience in national account management within commercial sales.
• Proven track record of growing business with top national retailers, distributors and strategic partners.
• Well versed in designing account-specific strategies, annual business plans, and category growth programs.
• Experience conducting market assessments, identifying growth opportunities, and prioritizing high-value initiatives.
• Demonstrate deep business acumen with the ability to interpret financial performance, understand market dynamics, and make data-driven decisions that optimize revenue, profitability, and operational efficiency.
• Skilled in strategic planning, and evaluating risks and opportunities to drive sustainable business growth.
• Demonstrate expertise of SIG SAUER firearm products, technologies, and applications, including platform capabilities.
• Maintain strong awareness of competitive offerings, regulatory requirements, and market trends.
• Knowledge is used to shape commercial strategy, guide product positioning, and enable the sales team to deliver value.
• Champion a customer-centric culture across the organization by ensuring exceptional service, fostering strong relationships, and leveraging insights to drive strategic decisions and long-term customer loyalty.
• Proficiency in data analysis and strategic planning.
• Proficient in Word, Excel, and PowerPoint. Skilled in using analytics, BI tools and spreadsheets.  Advanced knowledge of CRM platforms. 
• Must be able to clearly, concisely, and accurately convey ideas and information to others, both verbally and in written form.
• Experienced in preparing and delivering impactful sales presentations, proposals, and product demonstrations supported by effective negotiation skills. Skilled in communicating to the executive team.
• Drive alignment and a unified commercial mindset across the Sales organization, utilizing strong leadership, strategic negotiation, and influential relationship-building.
• Ability to manage complex projects and deliver results under tight timelines.

Working Conditions:

• Based remotely with strong association with Pease, NH and Portland, OR with travel exceeding 40% of the time.
• Prolonged periods of sitting at a desk and working at a computer using a keyboard and mouse performing repetitive tasks.
• Ability to open file cabinets, reach with hands and arms, bend, and twist, lift and move files.
• Ability to lift up to 25 pounds.
• Must wear required Personal Protective Equipment (PPE) where required.
• Must comply with all work exposure EH&S training requirements and adhere to SIG SAUER Inc. Security Mandates.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.