Sr. AI Visibility/SEO Strategist

Position Overview

The Senior AI Visibility/SEO Strategist is a client-facing leader responsible for developing and executing enterprise SEO and AI Visibility strategies that drive measurable business growth for leading brands. This role partners closely with PartnerCentric's Client Services, Sales, Marketing, and Data & Insights teams, while serving as a trusted advisor to client stakeholders, to develop strategic recommendations and maximize brand visibility across traditional search engines and AI-powered search experiences.

The ideal candidate has extensive experience managing SEO and AI Visibility projects for large, complex websites and knows how to earn credibility with both technical and business stakeholders. This is not a traditional SEO role,we're looking for someone with proven, hands-on experience leading Answer Engine Optimization (AEO) initiatives and improving AI search visibility leveraging enterprise platforms such as Peec, Athena, Profound, Goodie, or similar solutions.

This is a remote position, but candidates must reside and physically perform the work within the United States. We are only considering applicants who possess unrestricted, independent work authorization that does not now, or in the future, require employer sponsorship.

Key Responsibilities

Enterprise SEO Strategy

• Develop and execute enterprise SEO strategies that drive sustainable organic growth and measurable business outcomes.
• Perform technical SEO audits and deliver recommendations related to crawlability, indexing, site architecture, Core Web Vitals, structured data, internal linking, JavaScript rendering, and website performance.
• Partner with client technical teams to scope, prioritize, and implement SEO recommendations across complex websites.
• Lead keyword research, competitive analysis, content strategy, and search intent mapping.
• Stay ahead of search algorithm updates and translate industry changes into actionable client recommendations.

AI Visibility & Answer Engine Optimization (AEO)

• Develop and execute AI Visibility and AEO strategies that improve brand discoverability across ChatGPT, Gemini, Perplexity, Claude, Copilot, Google's AI Overviews, and other emerging AI search experiences.
• Measure and optimize AI search performance using platforms such as Peec, Athena, Profound, Goodie, or similar enterprise AI visibility tools.
• Analyze AI-generated responses, citations, competitive positioning, and content opportunities to improve brand representation.
• Partner with internal teams and clients to create content strategies designed for both traditional search engines and AI-powered answer engines.
• Continuously evaluate emerging AI search trends, tools, and best practices.

Client Strategy & Collaboration

• Serve as the SEO and AI Visibility subject matter expert for assigned enterprise clients.
• Present strategic recommendations and performance insights to marketing leaders, executives, and cross-functional stakeholders.
• Partner closely with Client Services, Sales, Marketing, and Data & Insights teams to support client growth, new business opportunities, and integrated marketing initiatives.
• Translate complex technical SEO concepts into clear business recommendations.
• Build trusted relationships with both business and technical stakeholders.

Performance Analysis & Reporting

• Monitor SEO and AI Visibility performance using Google Search Console, Google Analytics 4, enterprise SEO platforms, and AI visibility measurement tools.
• Develop reporting that focuses on business outcomes, search performance, AI visibility, and competitive insights.
• Identify opportunities for continuous optimization through data analysis and experimentation.

Cross-Functional Leadership

• Collaborate with Client Services, Affiliate Strategy, Content, Paid Media, Analytics, and Product teams to deliver integrated client strategies.
• Provide SEO guidance during website launches, redesigns, migrations, and major digital initiatives.
• Mentor junior team members and contribute to internal best practices, thought leadership, and service innovation.

Role Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Systems, Computer Science, or equivalent professional experience.
• 5–8+ years of enterprise SEO experience managing large, complex websites.
• Demonstrated success working with enterprise brands and collaborating directly with engineering and development teams.
• Proven ability to build credibility with technical stakeholders while effectively communicating with marketing and business leaders.
• Must be Google Analytics 4 (GA4) Certified. 
• Nice to have: Adobe Analytics Certification, Moz SEO Essentials Certification, Semrush SEO Fundamentals, Ahrefs Certification, 
• Hands-on experience with enterprise SEO platforms such as Semrush Enterprise, Ahrefs, BrightEdge, Conductor, Botify, Screaming Frog, Sitebulb, or similar tools.
• Experience using Google Search Console, Google Analytics 4, Looker Studio, and other web analytics platforms.
• Proven experience leading Answer Engine Optimization (AEO) initiatives with measurable results.
• Hands-on experience using AI Visibility platforms such as Peec, Athena, Profound, Goodie, or similar enterprise solutions.
• Strong understanding of how AI search platforms retrieve, synthesize, and cite brand information.
• Excellent written, verbal, presentation, and client communication skills.
• Highly organized with exceptional project management skills and the ability to manage multiple priorities in a fast-paced agency environment.

Preferred Qualifications

• Experience supporting affiliate, ecommerce, retail, finance, healthcare, travel, or other enterprise brands.
• Experience with website migrations, JavaScript SEO, schema markup, log file analysis, and enterprise CMS platforms.
• Familiarity with AI-assisted content workflows and responsible use of generative AI technologies.
• Experience integrating SEO insights into broader digital marketing strategies.

A Week in the Life

Monday: Review client performance dashboards, analyze AI Visibility trends, and prioritize strategic initiatives with Client Services.

Tuesday: Present technical SEO recommendations to a client's engineering team and collaborate with Data & Insights to uncover new optimization opportunities.

Wednesday: Conduct an enterprise technical SEO audit, analyze AI citation performance using Peec or Profound, and develop recommendations to improve AI search visibility.

Thursday: Meet with client stakeholders to review quarterly SEO and AI Visibility performance, discuss competitive insights, and align on strategic priorities.

Friday: Research emerging AI search developments, mentor junior team members, contribute to internal thought leadership, and partner with Sales and Marketing on new business opportunities.

Benefits & Perks

• Competitive salary with performance-based reviews and career growth opportunities.
• Comprehensive health, dental, and vision insurance.
• 401(k) with employer match.
• Flexible remote work with a collaborative, supportive team culture.
• Professional development stipend and ongoing learning opportunities.
• Generous PTO policy, including Flex Days and company-wide holidays.

About PartnerCentric

PartnerCentric is a leading performance marketing agency helping brands accelerate growth through Affiliate Marketing, Creator & Influencer Marketing, Strategic Partnerships, Organic Search, AI Visibility, and emerging digital channels.

For more than 20 years, we've helped some of the world's most recognized brands build high-performing partner programs that deliver measurable business results. Today, we're expanding beyond traditional marketing disciplines to help brands succeed in an evolving search landscape where consumers increasingly discover products and services through search engines, AI assistants, and conversational experiences.

We're a remote-first company built on ownership, curiosity, innovation, and continuous improvement. We believe the best ideas come from people who challenge assumptions, embrace emerging technologies, and continuously seek better ways to solve client problems.

If you're excited about shaping the future of search and helping leading brands succeed across both traditional search engines and AI-powered discovery, we'd love to hear from you.