The Senior Media Planner will lead the development and execution of integrated brand media plans across various channels while managing measurement, reporting, and vendor negotiations. They will also provide guidance to junior team members and present strategic recommendations directly to clients.
About FINN Partners FINN Partners is a fast-growing, global independent marketing agency recognised for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection. The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign. Position Summary As a Senior Media Planner, Brand, you will lead the development and execution of local, national and global brand media plans, owning your plans, measurement, reports, and recommendations from start to finish, with growing autonomy in client-facing strategy and vendor negotiations. You will plan across brand media channels including but not limited to premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships, and provide dotted-line guidance to Associate Media Planners as you deepen your fluency across the mix. What You'll Do
Participate in the development of integrated brand media plans and strategies, contributing directly to plan direction and channel strategy rather than executing decisions made by others
Plan and execute brand channels including premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships
Maintain working knowledge of paid social, paid search, and performance platforms to inform how brand strategy translates across the full media ecosystem, even where day-to-day execution sits with the Performance team
Oversee end-to-end management of brand media campaigns, from planning through execution and reporting
Prepare estimates, insertion orders, and buy specifications
Own vendor negotiations for rates, positioning, and added-value opportunities, ensuring outcomes align with plan objectives
Issue RFPs to print, broadcast, and digital vendors
Implement and monitor tracking of KPIs and overall campaign performance
Construct and deliver detailed reports on a monthly basis
Provide review/oversight of junior team members for client-facing reports through a constructive lens
Manage billing alongside Media Planner/Associate Media Planner and Accounting counterparts
Conduct industry, competitive, and audience research using media tools and agency resources
Foster partnerships with vendors and other third parties
Evaluate new media opportunities and develop points-of-view
Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review and feedback on their work, without formal performance management authority
Maintain daily pacing and budget tracking
Stay current on media trends and best practices
What You'll Bring
Bachelor's degree or equivalent experience
4–6 years of advertising or media agency experience
Strong math and analytical skills
A creative and innovative thinker
A track record of gaining trust and respect through sound judgment, including in high-pressure situations
Exceptional written, verbal, and negotiation skills, with the ability to communicate across all levels of employees, vendors, and clients
Exceptional initiative and attention to detail
Ability to multitask, prioritize, and perform under tight deadlines
Experience guiding or reviewing the work of junior planners a plus
Knowledge & Skill Requirements
G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
Google Marketing Platform (Campaign Manager, Google Analytics, Looker Studio)
Ability to conduct critical analysis and identify key insights
Strong written, verbal, and visual communication skills
Proactive and self-motivated
Excellent problem-solving skills
Solid project management and organizational skills
High level of accuracy and attention to detail
Where You’ll Work Anywhere in the U.S. We're a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone working hours are preferred to best align with team and client collaboration hours.
Anticipated Salary: $60,000 - $80,000. Compensation is based on experience and depending upon workplace location. Why Join FINN Partners?
Competitive salary, health, dental, and vision insurance
401(k)
Generous PTO policy, plus paid holidays
Wellness stipend for physical and mental health programs
#LI-TS1 #LI-REMOTE
How To Apply Please upload your resume and cover letter, as well as indicate your desired salary. While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
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