Senior Director, Marketing Operations

This is a marketing operations and technology infrastructure role. You will own the systems, data, and processes that power Fireblocks' global go-to-market engine. If you are energized by building martech ecosystems, governing pipeline data, and translating marketing performance into executive-level insight, this role is for you.

We are looking for an experienced marketing operations leader to architect and scale our marketing technology stack, drive pipeline measurement from MQL through closed-won, and build the operational infrastructure that enables Fireblocks' global marketing and sales teams to perform at their best.

You will report to the VP Sales Ops and work closely with Sales, Revenue Operations, Finance, and Analytics to ensure our marketing engine runs with precision, visibility, and scale.

What You'll Do

Marketing Technology & Infrastructure

• Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)
• Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms
• Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering

Pipeline Measurement & Analytics

• Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership
• Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI)
• Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations
• Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions

Operations & Process

• Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting
• Ensure data accuracy, integrity, and completeness across all marketing systems
• Own the marketing operations budget, including vendor management and resource allocation

Team Leadership

• Build, lead, and develop a high-performing global marketing operations team
• Foster a culture of operational excellence, accountability, and continuous improvement

What You'll Need

Required

• 8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR
• 3+ years of people management experience leading a marketing operations function
• Deep hands-on expertise with enterprise martech platforms: Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
• Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics
• Demonstrated experience architecting and governing a marketing technology stack at scale
• Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
• Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
• Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership

Preferred

• Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
• Experience with ABM platforms (6sense, Demandbase) and intent data tools
• Background in AI-powered marketing automation and agentic workflows
• Experience supporting a marketing organization through hypergrowth or post-acquisition integration

What Sets You Apart

• You have a track record of challenging existing marketing operations orthodoxy and introducing new operating models
• You think in systems: martech architecture, pipeline mechanics, data governance, and attribution are all connected in your mind
• You are as comfortable presenting pipeline performance to the CMO as you are configuring lead routing logic in Marketo
• You build infrastructure that scales, not quick fixes
• You have led a team and know how to develop talent while maintaining operational excellence
• You have operated in a regulated or complex B2B environment and understand the rigor that requires

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $154,000-230,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. 

While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.