Senior Director, Demand Generation Marketing

About the Role

Go Fish Digital is building a focused, integrated go-to-market engine to accelerate growth across our digital and performance marketing services. We’re hiring a hands-on Senior Director of Demand Generation to build and lead that effort, with a clear focus on creating qualified mid-market pipeline. You’ll partner closely with Sales, GTM Operations, Product Marketing, and our agency specialists to develop and execute integrated campaigns that reach the right buyers and turn engagement into sales opportunities.

This is a leadership role for a builder. You’ll set strategy, develop campaigns, analyze performance, and continuously improve results. Success requires strong and creative judgment: knowing which buyers to target, creating compelling offers, and selecting programs that convert marketing investment into qualified pipeline. You should be able to speak clearly about campaigns you personally built, why they worked, the results they generated, and how you adapted when performance fell short.

This is an opportunity to help build a new growth engine with direct exposure to senior leadership and meaningful influence over go-to-market strategy and marketing investment. You’ll have access to experienced specialists in paid media, SEO/GEO, creative, and web development, enabling you to build integrated programs that produce measurable commercial outcomes. We’re looking for someone who takes ownership, moves quickly, challenges assumptions, and knows how to turn marketing investment into qualified pipeline.

What You'll Do

Generate Qualified Mid-Market Pipeline

• Own demand generation strategy and execution, with accountability for qualified opportunities and sales pipeline.
• Own the demand generation program budget within agreed investment guardrails. Allocate spend across campaigns and channels, manage demand generation vendors and partners, and stop, refine, or scale programs based on qualified pipeline contribution and acquisition economics.
• Develop campaigns targeting priority accounts, industries, and senior decision-makers.
• Partner with Sales leadership and BDRs to coordinate marketing programs, prospecting, and follow-up.

Build a Sophisticated Email Marketing & Nurture Engine

• Own email marketing, audience segmentation, lifecycle nurture, and marketing-led outbound campaigns.
• Leverage HubSpot to build scalable campaigns, automated workflows, and personalized engagement.
• Coordinate executive-branded outreach, marketing emails, and BDR/seller sequences to create a cohesive buyer experience.
• Continuously improve email performance, deliverability, conversion, and pipeline contribution.

Orchestrate Integrated Demand Generation Campaigns

• Translate product positioning, client stories, research, and thought leadership into integrated campaigns.
• Coordinate across email, paid media, SEO/GEO, events, partnerships, and outbound sales activity.
• Partner with internal specialists who execute paid media, SEO/GEO, website, and creative work.
• Identify and test new opportunities to reach relevant buyers through targeted channels and distribution.
• Plan and oversee execution of paid campaigns across priority channels, including LinkedIn, paid search, programmatic, and ABM tactics; use performance data to optimize targeting, creative, offers, and investment.

You do not need to be the deepest technical expert on every channel, but you must understand how they work, how to evaluate them, and how to integrate them into a cohesive growth strategy.

Drive Experimentation, Analytics & Optimization

• Define and track KPIs focused on qualified meetings, opportunities, pipeline, and revenue contribution.
• Analyze funnel performance, identify conversion gaps, and develop structured A/B tests.
• Evaluate channel effectiveness and recommend changes to campaigns and investment based on results.
• Own campaign automation, including audience segmentation, nurture workflows, email deployment, and campaign quality assurance, supported by a Demand Generation Coordinator. Partner with GTM Operations on CRM integration, lead routing, data quality, and reporting.

Strengthen Campaign Messaging & Creative Effectiveness

• Work closely with Product Marketing and Content to translate differentiated capabilities into compelling campaigns.
• Evaluate offers, messaging, copy, creative, and landing pages for relevance and effectiveness.
• Provide specific feedback to improve campaign content and conversion.
• Identify gaps in commercial content and client proof needed to support demand generation

What You Will Need

• Proven Mid-Market + B2B pipeline generation: 8+ years of relevant demand generation experience, with demonstrated success generating qualified mid-market or enterprise pipeline for complex B2B services or solutions. Must have personally built and optimized campaigns that produced measurable sales opportunities and pipeline.
• Industry Experience: Multiple years working at an agency or a marketing technology company
• Deep email marketing expertise: Significant hands-on experience with email marketing, nurture, segmentation, and marketing automation. HubSpot strongly preferred.
• Analytical discipline: Strong ability to interpret funnel data, design experiments, and optimize campaigns based on pipeline and revenue outcomes.
• Cross-channel fluency: Hands-on experience planning, launching, and optimizing paid demand generation campaigns, including account-based marketing and channels such as paid search, LinkedIn, and programmatic. Broad understanding of how paid media integrates with SEO/GEO, content, events, and outbound sales to generate qualified pipeline.

What Will Help You Succeed

• Industry Experience: Expertise in marketing to marketers
• Creative judgment: Ability to recognize compelling B2B messaging, challenge ineffective content, and develop campaigns that resonate with target buyers.
• Builder mentality: Comfortable operating in a lean, fast-moving environment, balancing strategic ownership with hands-on execution.

Why Join Us 
You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

Benefits & Compensation 

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks

Additional Information

No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.