Content Marketing Specialist

About the Role

This role is based within Go Fish Digital, Agital's engineering-forward performance marketing agency. The Content Marketing Specialist creates high-quality, focused content that supports Go Fish Digital’s product marketing and demand generation initiatives. Reporting to the Product Marketing Leader, you’ll execute assigned content initiatives, including research, copywriting, client stories, thought leadership, and campaign materials within established positioning, messaging, audience priorities, and campaign objectives.

This is a hands-on individual contributor role focused on producing high-quality content that supports established marketing priorities. Product Marketing sets product positioning, messaging, content priorities, and offer narratives, while Demand Generation owns campaign strategy and performance. The Content Marketing Specialist translates that direction into accurate, compelling, and timely content across campaigns, client stories, thought leadership, and sales enablement materials.

This role does not own the company’s overall content strategy, corporate brand strategy, editorial calendar, or demand generation programs. You will be responsible for the quality, accuracy, and timely delivery of assigned content, not for setting the broader strategy or managing the overall marketing program.

This is an opportunity to build a portfolio of substantive B2B content with direct access to agency specialists, client results, and commercial leaders. You’ll receive direction and editorial feedback from the Product Marketing Leader while developing your skills in client storytelling, thought leadership, and campaign copy. Your work will help prospective clients understand our expertise and give commercial teams stronger materials to use with buyers.

What You'll Do

Write Campaign and Conversion Copy

• Write landing page copy, marketing emails, outbound copy, webinar descriptions, and other campaign assets.
• Apply Product Marketing's established positioning and messaging guidance to specific buyer needs, industries, and stages of the buying process.
• Develop clear headlines, relevant offers, and calls to action that help buyers take the next step.
• Partner with Demand Generation to revise copy based on campaign results, buyer feedback, and structured tests.

Develop Client Stories and Commercial Proof

• Interview account teams, subject matter experts, and clients to understand the client challenge, our approach, and the results.
• Write client stories that connect our work to measurable business outcomes and explain why those outcomes matter.
• Gather supporting evidence, verify claims with the relevant teams, and coordinate required reviews and client approvals before publication.
• Adapt client stories into campaign assets, website copy, sales materials, and short proof points.

Turn Expertise into Thought Leadership

• Independently prepare for and conduct subject matter expert interviews, using follow-up questions to uncover specific insights and examples.
• Translate technical concepts into clear, credible content for senior marketing and business decision-makers.
• Draft articles, research summaries, executive bylines, and other thought leadership based on briefs, content priorities, and messaging established by Product Marketing
• Research priority industries and buyer challenges, evaluate sources, and distinguish supported findings from opinion.

Repurpose Content for Distribution and Sales

• Turn substantial research, client stories, and thought leadership into useful assets across email, social, website, and sales channels.
• Collaborate with Product Marketing and Sales on content that addresses common buyer questions and objections.
• Prepare clear briefs for design and web specialists, and review produced assets for content accuracy.
• Maintain consistent voice, terminology, and messaging across formats.

Manage Content Quality and Delivery

• Manage assigned content deliverables from brief through draft, review, and approved handoff, ensuring deadlines and dependencies are communicated.
• Maintain interview notes, source references, supporting metrics, and version control for assigned content.
• Edit for clarity, accuracy, specificity, and relevance; avoid unsupported claims and generic marketing language.
• Seek and incorporate feedback from Product Marketing, Demand Generation, and subject matter experts.

What You Will Need

• Relevant experience: 2–4 years of experience in B2B content marketing, copywriting, journalism, or a related writing role, or equivalent demonstrated experience.
• Strong writing portfolio: Samples demonstrating clear storytelling, persuasive commercial writing, and the ability to explain complex topics. Relevant work may include client stories, articles, email copy, or landing pages.
• Interviewing and research: Able to prepare for and conduct interviews independently, ask useful follow-up questions, evaluate sources, and verify facts.
• Commercial judgment: Able to connect capabilities and results to a buyer’s business problem and adapt writing to a defined audience.
• Execution and collaboration: Able to work from a brief, manage deadlines, incorporate feedback, and produce publication-ready content with editorial review.

What Will Help You Succeed

• Experience writing for an agency, professional services firm, or marketing technology company, ideally targeting senior marketing decision-makers.
• Familiarity with digital marketing services, including SEO, GEO, and paid media, or a demonstrated ability to learn technical subject matter quickly.
• Experience developing quantified client stories, original research content, or copy supporting demand generation campaigns.
• Familiarity with content performance metrics and using campaign feedback to improve writing.

Why Join Us 
You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

Benefits & Compensation 

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks

Additional Information

No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.