Lead Product & Content Marketer

About the Role

Go Fish Digital is building a focused, integrated go-to-market engine to accelerate growth across our digital and performance marketing services. We’re looking for a hands-on Product & Content Marketing Leader to join Go Fish Digital and define where we compete, how we differentiate, and how we translate our expertise into compelling offerings and commercial content for mid-market buyers. Reporting to the EVP of Sales, you’ll build and lead our product and content marketing function. You’ll work closely with service leaders, subject matter experts, Demand Generation, and Sales to sharpen our positioning, develop our market story, and turn client results and technical expertise into materials that help us win.

This is a hands-on leadership role within a lean team. You’ll lead a Content Marketing Specialist while personally developing positioning, writing critical copy, interviewing experts and customers, and setting the editorial standard for our content. This is an opportunity to shape how Go Fish Digital competes and grows, with direct access to senior leaders. You’ll partner with experienced specialists across SEO/GEO, AI, paid media, social commerce, and creative, with meaningful ownership of our positioning, offering narratives, and content priorities. We’re looking for someone who combines strategic judgment with strong writing, asks sharp questions, challenges generic messaging, and turns differentiated expertise into clear reasons for customers to choose us.

What You'll Do

Own Positioning and Offering Strategy

• Develop and own positioning, differentiation, and messaging across our services, technology-enabled offerings, and Barracuda AI platform.
• Partner with service and commercial leaders to define priority customer problems, use cases, and compelling ways to package our capabilities.
• Clarify how individual offerings and combinations of services create measurable business value for target buyers.
• Translate technical capabilities into clear market propositions, including who each offering serves, why it matters, and why Go Fish is the right partner. Establish one consistent commercial story across offerings, verticals, marketing, sales, and delivery.

Build Customer and Market Understanding

• Conduct customer, prospect, and sales interviews to understand buying priorities, triggers, objections, and decision criteria.
• Refine Ideal Customer Profiles, buyer personas, and priority vertical narratives with commercial and service leaders.
• Own a focused competitive intelligence process, including a competitor watchlist, shared evidence tracker, monthly competitive brief, and quarterly leadership review. Turn findings into positioning changes, battle cards, stronger client proof, and campaign ideas.
• Use win/loss feedback and commercial performance to challenge assumptions and improve positioning and offerings.

Lead Content Strategy and Commercial Storytelling

• Set content priorities around buyer needs, differentiated expertise, client proof, and the services we want to grow.
• Lead development of quantified client stories, vertical insights, original research, thought leadership, and campaign content.
• Interview subject matter experts and clients and turn their knowledge into specific, credible stories with a clear point of view.
• Write and edit key messaging, landing pages, outbound and nurture copy, and other commercial assets.
• Manage and coach the Content Marketing Specialist, providing clear briefs, editorial direction, and actionable feedback.
• Develop research, original perspectives, and presentation content that prepare GFD executives and subject matter experts for relevant industry conferences, panels, and thought leadership opportunities.
• Partner with GFD leadership and PR resources to strengthen independent market credibility through relevant awards, rankings, analyst engagement, and other third-party validation.

Equip Demand Generation and Sales

• Partner with Demand Generation to turn positioning, client stories, and research into relevant campaign themes, offers, and buyer journeys.
• Own the messaging frameworks, client proof, and product content that inform presentations, service overviews, competitive battle cards, and objection-handling materials. Partner with Sales Enablement on seller training and readiness.
• Partner with Sales leadership and sales enablement to introduce new messaging and help sellers apply it in buyer conversations.
• Use feedback from campaigns and sales conversations to improve the clarity, relevance, and effectiveness of content.
• Manage creative resources to create high-quality content/creative ready for channels.

Lead Offering Launches and Measure Effectiveness

• Lead go-to-market planning for new or repositioned offerings, aligning target buyers, value propositions, proof, content, and launch readiness.
• Coordinate with service leaders, Demand Generation, Sales, and shared creative and web specialists to deliver launches and priority content.
• Maintain a focused roadmap and content calendar, prioritizing commercially valuable client stories and initial offering and vertical narratives while developing broader positioning and market credibility in phases.
• Assess effectiveness through seller adoption, buyer feedback, campaign and opportunity conversion, and win/loss insights in partnership with Demand Generation and GTM Operations.

What You Will Need

• Relevant experience: 10+ years of relevant B2B marketing experience, including substantial ownership of product marketing, positioning, or offering strategy for complex services or technology-enabled solutions.
• Industry experience: Experience marketing agency or professional services offerings, digital marketing platforms, or marketing technology to senior marketing decision-makers.
• Commercial results: Demonstrated success translating customer insight and differentiated capabilities into positioning, offerings, and content that support mid-market or enterprise sales.
• Strategic and product judgment: Able to define target buyers, customer problems, value propositions, and competitive differentiation in partnership with service and commercial leaders.
• Exceptional writing and editorial skills: A strong portfolio of positioning, commercial copy, client stories, or thought leadership. Able to personally produce high-quality work and improve the work of others.
• Research and technical translation: Able to independently interview customers and experts, challenge vague claims, and explain technical capabilities in terms of business value.
• Hands-on leadership: Comfortable leading a small team, setting priorities, coaching writers, and working directly with senior leaders and subject matter experts.
• Cross-functional execution: Able to turn strategy into usable campaigns, launch materials, and sales assets while managing competing priorities and shared resources.

What Will Help You Succeed

• Domain familiarity: Understanding of SEO/GEO, paid media, social commerce, conversion-focused creative, or AI-enabled marketing solutions.
• Function building: Experience establishing product marketing or content practices in a growing organization or helping reposition a business for larger customers.
• Sales enablement: Experience improving seller adoption of messaging and commercial materials for a consultative sales process.

Why Join Us 
You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

Benefits & Compensation 

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks

Additional Information

No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.