Sales Director

About the role

Game Informer has been producing industry-leading print magazines and engaging digital content for gaming enthusiasts since 1991. We’re looking for a Sales Director to expand our B2B revenue streams and industry partnerships.

You’ll architect and execute Game Informer’s B2B sales and partnership strategy from the ground up, and build a sales team. This is a high impact, hands on role at the intersection of sales and strategy — ideal for a self-starter who owns the full sales cycle and thrives in a fast changing, growth focused environment.

Key responsibilities

• Lead the end-to-end B2B sales process: from prospecting and outreach to closing deals and managing long-term client relationships.
• Sell ad placements and branded content across our magazine, website, and editorial channels.
• Develop and package B2B offerings, including group subscriptions, integrated partnerships, and custom solutions.
• Design special projects: collaborate with editorial and creative teams to develop new partnership formats and monetization strategies.
• Identify and pursue new partnership opportunities with gaming, tech, entertainment, and adjacent industries.
• Collaborate with marketing to design new revenue streams and support go-to-market strategies for B2B initiatives.
• Handle inbound requests related to group subscriptions, partnerships, and advertising.
• Optimize lead generation and outreach workflows using LinkedIn Sales Navigator, Apollo, and other outreach tools.
• Build and maintain CRM systems to track pipeline, performance, and revenue projections.
• Work cross-functionally with editorial, video, and design teams to ensure deliverables align with partner expectations.
• Monitor industry trends and competitor activity to identify new business opportunities.
• Test, learn, and iterate on pricing, bundling, and positioning strategies based on market feedback.
• Nurture and grow client relationships to maximize upsell and cross-sell opportunities.
• Build and manage a sales team (hiring, onboarding, coaching, and performance management).

Qualifications

• 5+ years of experience in B2B sales or business development
• Proven ability to own the entire sales cycle—prospecting, pitching, closing, and nurturing relationships
• Strong understanding of advertising, branded content, and/or sponsorship sales
• Experience with group licensing or B2B subscriptions
• Familiarity with LinkedIn automation tools and outbound sales platforms
• Highly organized and metrics-driven, with experience using CRMs
• Excellent written and verbal communication skills.
• Comfortable with basic design/editing tools; able to craft compelling sales copy and pitches, and independently edit presentations.
• Collaborative, proactive, and independent; excited to build something from scratch
• Passion for gaming, pop culture, or digital media (a big plus!)

Bonus points

• Experience working with editorial brands, magazines, or online media
• Selling to gaming companies and/or gaming audiences
• Prior experience creating sales playbooks or go-to-market strategies for B2B products
• Background in agency-side brand partnerships or sponsorship sales
• Understanding of the gaming industry ecosystem (studios, hardware, platforms, events, etc)

Applications close on June 30, 2026.

After completing the application, shortlisted candidates will be asked to complete a brief practical assignment and/or participate in a case study interview, after which there will be a series of 2-3 interviews.

Equal opportunity

Game Informer is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are a fully remote team across the US and Europe, with some of our team being part of the company for 20+ years.