Sales Development Representative

Provider-Centered. Patient-Focused. Built for What Healthcare Should Be.

At Bookmark Medical, we are building a healthcare experience rooted in trust, teamwork, compassion, and continuous progress. We believe the best care happens when providers and care teams have the support, technology, and resources they need to focus on what matters most—patients.

Our mission is simple: improve lives through high-quality continuous care. Through connected care teams, innovative tools, and collaborative culture, we are creating a healthcare experience where patients are known, supported, and never have to start over. 

Whether you are caring directly for patients, supporting operations, or helping grow our organization, you will join a team that values your expertise, encourages your growth, and empowers you to make a meaningful impact every day.

If you are looking for more than just a job, if you are looking for a purpose-driven career where your work truly matters, we would love to meet you.

The Sales Development Representative serves as the growth operations engine for two assigned markets. The role generates qualified encounters for market Business Development leaders and supports market intelligence, customer segmentation, prospecting plans, and opportunity follow-up. The primary goal is to increase the number and quality of conversations with viable physician and practice prospects.

Key responsibilities

• Use market analysis and customer segmentation to build prioritized target lists of independent practices, large groups, health system medical groups, and other potential partners.

• Conduct targeted, relationship-building outbound calls, emails, and other outreach to identify decision makers, qualify opportunities, and schedule appointments.

• Communicate Bookmark Medical's affiliation, value-based care, practice growth, and partnership value propositions clearly and accurately.

• Qualify prospects based on provider profile, organizational structure, current needs, strategic fit, decision process, and timing.

• Conduct background research on leads to confirm viability before handoff and serve as the initial point of contact for new and interested providers or practices.

• Schedule discovery meetings for market Business Development leaders, provide concise qualification notes, and support follow-up with interested prospects as opportunities advance.

• Nurture prospects that are not ready to advance and keep outreach, contacts, meetings, stage changes, and next steps current in the approved CRM.

• Partner with market leaders to refine target segments, messaging, sequencing, and outreach priorities based on results and market feedback.

• Support conferences, local events, referral campaigns, and other pipeline-development activities while following privacy, compliance, and brand standards.

Performance measures

• Qualified leads that meet agreed provider profile, fit, need, and readiness criteria.

• Qualified meetings completed with the appropriate decision makers.

• Lead-to-meeting conversion and sourced opportunities that advance in the pipeline.

• Accuracy and timeliness of prospect records, activity, qualification notes, and follow-up.

Qualifications

• Bachelor's degree or equivalent relevant experience.

• At least 1 year of sales, sales development, business development, provider recruitment, or comparable experience preferred.

• Demonstrated success with outbound prospecting, structured follow-up, and meeting generation.

• Clear written and verbal communication, including comfort speaking with physicians, practice administrators, and healthcare executives.

• Experience with Salesforce or another CRM, Excel, and common prospecting or analytics tools preferred.

• Healthcare experience working with physicians or medical practices preferred; must comply with HIPAA and company privacy requirements.

Key relationships and scope

The Sales Development Representative owns top-of-funnel activity and the quality of the initial handoff. Market Business Development leaders own deeper discovery, relationship development, commercial discussions, and opportunity advancement. The role does not negotiate economic terms, payer arrangements, or contract language.

Why you’ll Love Working Here We take care of our team so they can take care of patients. Benefits include:

• Medical, dental, and vision coverage
• Company funded HSA + exclusive healthcare discounts
• 401(k) with company match 
• Company paid life insurance
• Flexible time off + Vacation Exchange Program
• Medical Assistant Certification Reimbursement

What We Value Trust. Ownership (Together). Compassion. Relentless Progress. These values shape how we show up for patients — and for each other. If you’re ready to grow, make an impact, and be part of a connected care team, we’d love to connect. Bookmark Medical is committed to a workplace that supports and sustains inclusion and belonging. Bookmark Medical does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender, national origin, age, physical or mental disability, pregnancy, childbirth or related medical conditions, military service obligations, citizenship, sexual orientation, genetic information, or any other characteristic protected by applicable local, state, or federal law